If you’re a reputable business working with a solid creative firm, online reputation management is easy to handle. And if you’re a Shady McGrady, well, Ilfusion Creative’s Problem Solver has some thoughts.

Traditional marketing has had its fair share of runs for many seasons, but perhaps it’s past its prime, in danger of being taken out of the game or even close to retirement. Online marketing however, has the necessary skills that today’s marketers need to play hardball. For example, online marketing… Read More

Are you doing social media because you want to reach your customers, or because “everyone else is doing it”? Social media takes time and effort and you’re busy running a business. Ilfusion Creative’s Problem Solver offers his advice.

Many people, especially of the older generation, are not completely sure of what a Social Media Specialist does. Well this blogpost is not going to define my job description. If you would like to know more about what people of my profession do, please see my blogpost “What is Social… Read More

Facebook and Twitter are important and useful ways to engage with your customers. But you can sometimes net big returns (especially from Google!) if you redirect a bit of that social energy into blog posts…and Ilfusion Creative’s Problem Solver promises that they don’t need to be long.

Often we are asked “What makes a video go viral?” and often we have responded that the specific components are uncertain. Compare, if you will, these two YouTube videos. Being that Halloween is just around the corner, we decided to make it the theme of the videos. The first is… Read More

Whether you “heard it through the grapevine” or “a little birdie told you,” there’s no denying that word-of-mouth (WOM) is still one of the most effective and quickest ways to share information. Sure, this isn’t breaking news to you, but now that we have social media, we need to put… Read More