Unless you are a HUGE company, you don’t want to look like a giant corporation. This means that you as a company need to establish a personality behind the brand to network through personal contact, website, social media, public relations, and customer service, all of which should reflect both the… Read More

If you’ve heard of Kickstarter, you have a passing idea of what “crowd funding” is. For the uninitiated: “crowd funding” is when an individual or organization raises funds for a project by accepting micropayments from a multitude of people online. This can range from an author who gets people interested… Read More

Have you noticed that your Google search looks a bit different lately, specifically the right side of the page? That’s because on May 16, 2012 Google introduced, “Knowledge Graph.” It’s a new technology that Google is using to provide facts about your search (including people, places, and things) along with… Read More

Google Drives Businesses with Google Apps If you have a Gmail account, you’ve already used one of Google’s best-loved apps, but did you know that there are many more tools to be found on the world’s current favorite search engine? Many of these tools can be used to improve your… Read More

It’s an incredible challenge to manage social media for business-to-business (B2B) customers and quantify their return on investment. B2Bs, especially small businesses, need to have someone working in-house on sales to build personal relationships, but how can they also utilize social media to drive interest and customers? By definition, the… Read More

Of Penguins and Pandas: The Future of Google Search Rankings Google updates its search algorithms constantly, with estimates on the number of changes ranging from 300 to 600 times per year. The goal of these changes are typically the same: the return the search results that best fit the searcher’s… Read More

As a marketing company, we sometimes get potential customers who ask us how their sales numbers will go up after working with us and then get confused because they wonder why we aren’t going out there to find them new customers. There is a huge misconception that marketing and sales… Read More

When you develop a marketing strategy, you come up with goals and a strategy to meet those goals, but one item is often forgotten in those strategies: the tone. “Tone” refers to the voice you use in official documents. For example, Ilfusion’s tone is generally casual, fun, and engaging…because that’s… Read More

One of the many services we offer at Ilfusion is the development and launch of your company website. For many people this site will be their first impression of your business, making it as important as having an attractive storefront or a solid menu. The process is serious and to… Read More