The launch of a new client website is a big deal at Ilfusion. We have an amazing team of web developers, designers and project managers who always seem to put together the most amazing sites that are not only visually appealing, but also functional, SEO friendly and easy to navigate…. Read More

When you’re working on multiple projects with multiple clients, one key skill to have to make sense of the chaos is organization. And when that chaos comes from website development, our organization tool is the Site Map. A site map is a visual aid of how people will navigate through… Read More

Should You Pitch Yourself to an Advertising Agency? When I tell people I’m a social media strategist for an advertising agency, they inevitably respond with something along the lines of, “Oh, cool – so you get to play around on Facebook all day!” Well, kind of. I am on Facebook… Read More

Think about the websites and social pages you visit often. The ones you’ve bookmarked. The ones that are your “go to” for information on a particular topic. Now, try to remember how you found those resources. Did someone re-tweet an interesting article? Did a friend share a funny photo from… Read More

A Sharp Angle Can Save Your Press Release from the Round File Do you feel like more of your press releases are making it into editors’ trash cans than into their publications? Don’t feel bad – it’s a common problem. Large publications can receive hundreds of releases each day. That’s… Read More

Do you have professional social media accounts? It’s a great idea for business owners and other professionals to have work accounts tied to their businesses. However, there are some key things to remember when using your professional accounts versus using your personal account. 1. Professional: Post content related to your… Read More

INTERN CHRONICLES: Breaking the Illusion with Ilfusion It’s like a crime show on TV with the super fancy forensics lab and the one clue that somehow always perfectly leads to the criminal. Just the same, all of my thoughts about the world of advertising and public relations were based off… Read More

Just because a “picture is worth a thousand words” doesn’t mean they’re all good words. If the words that describe the pictures on your business page or ad are words like “flat” “bland” or “uninspiring”, something is obviously not working. A good image can capture the audience’s attention and draw… Read More

It’s a fact: people like watching videos. And even though the the video-watching platform has evolved (anyone else remember the VHS tape?), the effect video can have for a business is still astounding. It’s no wonder why just about every company, large and small, has a YouTube channel, Vimeo subscription,… Read More