5 Ways to Dominate Google’s Search Results in 2017
Here’s how to place your website at the top of search engine results
Creating a website that doesn’t rank well in Google’s search engine results page (SERP) doesn’t translate well to your overall business effort. In recent years, Google has been revising their algorithm to improve search engine results and ultimately make Internet users happier.
We’ve rounded up the top 5 SEO trends this 2017 that will help you dominate Google’s search engine results:
1. Accelerated Mobile Pages (AMP)
Google is all about being mobile-friendly, and one ranking measure for this is the speed of how mobile pages load. For mobile sites, make sure that you have Accelerated Mobile Pages (AMP). AMP is an open-source protocol that speeds up the loading time when you open a page using your smartphone or tablet. You’ll know if your page is considered AMP compliant when you see a lightning-shaped icon beside the search result.
2. Schema Markup
Schema markups help search engines to get information and rich snippets from your website to show in Google’s search results. If you haven’t done so, add a schema markup code to your website. With artificial intelligence gaining more strength this year, enabling rich snippets in your website is a wise move if you want to provide helpful information together with your result entry to Internet users.
3. Relevant content vs. Backlinks
This year, the phrase “Content Is King” still rings true. Google favors relevant content over backlinks as a positive ranking signal. Creating fresh, helpful, and unique content is something that you need to prioritize in your marketing strategy this year. Fresh content, in particular, is being focused by Google as one of their ranking signals, especially for topics that are considered trending, a recent event, or other hot topics.
More webmasters are adopting HTTPS this year, and it’s for a good cause. HTTPS offers enhanced security to your website by adding a SSL 2048-bit key certificate. It’s not just for e-commerce anymore! For the past years, Google has been favoring secure sites in their search engine rankings. If you haven’t done so, make sure to add SSL and get your website on HTTPS. You’ll hit two birds with one stone: security and better search engine rankings.
5. Social Media Engagement
Social media is becoming more relevant this year, and Google seems to also be picking up on social media engagement as a ranking signal for websites. The more your website, or a certain page of your site, is shared or commented on, the better chance your site is going to be at the top of SERPs. High social media engagement correlates strongly with organic click-through-rates (CTR), so be sure to include social media in your overall SEO strategy.
Your website’s visibility in search engine pages is an important metric in gauging your company’s online marketing efforts. If you want more information on how to stay on track with Google’s continually changing search algorithm updates in order to stay relevant and at the top, or for Ilfusion to help you with your SEO strategy, give us a call at 888-420-5115, or send us an email firstname.lastname@example.org.
Tags: accelerated mobile pages, AMP, backlinks, google search results, HTTPS, relevant content, schema markup, social media engagement