El Jefe

Making Social Media Work

Making Social Media Work
August 10, 2011 | By: El Jefe

One of the questions that I consistently receive from the businesses that I talk to is, “I always hear about social media like Facebook and Twitter, but how do I make them work for my company?”. I really love talking about social media because it’s one of the fastest-growing and… Read More

Anatomy of a Successful Facebook Page

Anatomy of a Successful Facebook Page
August 1, 2011 | By: El Jefe

Facebook is “the” place to be in the world of Social Media. It’s become, over the last couple years, a way to stay in touch with everyone you know, have ever known, will possibly know and don’t want to know. It’s a crowd of people each giving you a snapshot… Read More

Why Your Website Has Stopped Working For You

Why Your Website Has Stopped Working For You
December 27, 2010 | By: El Jefe

In an ever-changing world, it’s becoming more and more apparent that if a business stops evolving, it may as well just move out of the way. As a business’s online presence moves more and more to the forefront of what makes or breaks a company, it becomes increasingly impossible to… Read More

Do It Yourself SEO

Do It Yourself SEO
November 10, 2010 | By: El Jefe

In SEO, like in life, the old adage is true, “You have to give a little to get a little.” The goal with SEO on your website is to increase the organic search rank of your site while not being penalized for shady practices. Organic search rank is the position… Read More

Blog or Die!

Blog or Die!
November 1, 2010 | By: El Jefe

The blog has become the beating heart of the business website. Blogs have become a key way to allow your business to keep a pulse on the changing internet. A blog is a great way to share information directly on your business website and can make it much more competitive… Read More