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Of Penguins and Pandas: The Future of Google Search Rankings Google updates its search algorithms constantly, with estimates on the number of changes ranging from 300 to 600 times per year. The goal of these changes are typically the same: the return the search results that best fit the searcher’s… Read More

As a marketing company, we sometimes get potential customers who ask us how their sales numbers will go up after working with us and then get confused because they wonder why we aren’t going out there to find them new customers. There is a huge misconception that marketing and sales… Read More

When you develop a marketing strategy, you come up with goals and a strategy to meet those goals, but one item is often forgotten in those strategies: the tone. “Tone” refers to the voice you use in official documents. For example, Ilfusion’s tone is generally casual, fun, and engaging…because that’s… Read More

One of the many services we offer at Ilfusion is the development and launch of your company website. For many people this site will be their first impression of your business, making it as important as having an attractive storefront or a solid menu. The process is serious and to… Read More

When it comes to video platform, it’s all about location, location, location. Gone are the days when all videos were seen as 30-second television commercials and now is the time to embrace online marketing and viral videos. Video is huge when it comes to online marketing, whether it’s on YouTube,… Read More

With a variety of B2B and B2C clients, Ilfusion doesn’t tie itself to one industry- but that doesn’t mean we don’t have specialties. One that we’re particularly fond of is recruiting companies, thanks to our long history developing successful marketing strategies for them. In this series, we’ll discuss some of… Read More

We’re looking for actors!! Ilfusion is auditioning actors for an opportunity to appear in a series of four viral videos for a national product placed in Walmart, Costco and Sam’s Club. The roles are for the average husband and wife. Both need to be of average height (for men that… Read More

Ilfusion CEO Selected as a Forty Under Forty Recipient Distinguished Annual Award Given by Fort Worth Business Press Jeff Langhammer has been selected as one of the 40 recipients to receive the prestigious honor of “Forty Under Forty” given by the Fort Worth Business Press annually. At only 32 years… Read More

In 2011 over 80% of Americans used social media. Companies are catching on that social media outlets like Facebook, Twitter and Google+ are great places to start conversations and relationships between business and consumer. Inbound marketing uses these online relationships to drive consumers to the business’ website and educate, inform,… Read More