Hawaiian Owl

Unique Value Proposition: The Hawaiian Owl

June 12, 2013 | By: Frenchy

Who, What, Why, and How. Say it fast, Who-Wha-Why-and-How. What do you get? Hawaiian Owl! In our last blog of our continuing series “Building The Architecture,” we discussed the use of Brand Archetypes in the creation of a coherent brand message. Today we highlight the purpose of the Unique Value… Read More

Goosebump Inducing Marketing

Goosebumps
May 22, 2013 | By: Frenchy

“Goosebumps! I have goosebumps!” That is the reaction we received from one of our clients after a recent presentation of their brand message. At Ilfusion, we know that having a clear focus is essential to building a brand, and that is why we offer our clients Ilfusion Brand Architecture analysis…. Read More

An Internship Worth the Commute

An Internship Worth the Commute
May 8, 2013 | By: Ilfusion Team

I started interning with Ilfusion at the beginning of February, and I think that I am the only person from Tarleton State University that has interned there. My commute from Stephenville to Ft. Worth four days a week was 66 miles one way. Some might think this is crazy to… Read More

Ilfusion Wins Awards at the 2013 Fort Worth Addys

Addy Winner 2013
May 2, 2013 | By: The Connector

This year, Ilfusion entered into the AAF Fort Worth 2013 Addy Awards for the first time, submitting various items from the last year including logos, websites, and social media campaigns. This is an important milestone for an agency that is fueled by client success. Due to the team’s hard work… Read More

Fort Worth Botanical Society Appoints New VP

Fort Worth Botanical Society
April 16, 2013 | By: Ilfusion Team

The Fort Worth Botanical Society Appoints Jeff Langhammer as Vice President and Chairman of Community Relations of the Board of Directors The Fort Worth Botanical Society announced the appointment of Jeff Langhammer, partner and co-founder at Ilfusion Creative, as the first Vice President and Chairman of Community Relations of the… Read More

Creating a Logo that Sticks

Logos That Live On
April 11, 2013 | By: The Crafter

In order to create a unique and successful logo design there are several important steps that need to be taken from start to finish to ensure the logo designs end up relevant and strong. Step 1: Client Creative Brief – One of the most important steps in logo design is… Read More

Take Command of Your Social Media Strategy

Social Media Command Center
April 2, 2013 | By: Postmaster

Social Media is evolving every day and brands are coming to understand its value in SEO, marketing, customer service, and sales leads. The only way to fully appreciate what social media can do for your brand is to see the myriad of analytics now available for ROI analyzation. The only… Read More

HOPE Appoints Clif Mattix as President of the Board

HOPE Appoints Clif Mattix as President
March 26, 2013 | By: Ilfusion Team

Left to right: Clif Mattix (President), Glenn Wood (Co-Founder), Susan Wood (Co-Founder), Elsa Newsome (Vice President) Hope Center for Autism Appoints Clif Mattix as President of Board of Directors Hope Center for Autism announced the appointment of Clif Mattix, Chief Marketing Officer at Ilfusion Creative, as President of the Board… Read More

Ilfusion Brings on new CEO: Blake Hooser

Ilfusion Brings on new CEO: Blake Hooser
March 20, 2013 | By: Ilfusion Team

Ilfusion Brings on new CEO: Blake Hooser Ilfusion Creative is pleased to announce Blake Hooser as Chief Executive Officer beginning March 8, 2013. Jeff Langhammer and Ryan Li, formerly the CEO and CIO, will remain Ilfusion’s Partners and Co-Founders and stay closely involved in the day-to-day business within the company…. Read More

Camera Quality: Not Your Biggest Problem

Story First, Tech Second
March 12, 2013 | By: Ilfusion Team

In the world of video production, there are plenty of options for an affordable, quality camera. Those who before could not fork over the cost to create a movie can now do so for a fraction of the cost. However, the downside is that while anyone can now create a… Read More