El Jefe's blog


Making Social Media Work

Making Social Media Work

One of the questions that I consistently receive from the businesses that I talk to is, "I always hear about social media like Facebook and Twitter, but how do I make them work for my company?". I really love talking about social media because it's one of the fastest-growing and easiest methods for businesses to get in front of potential customers and clients.


Anatomy of a Successful Facebook Page

Anatomy of a Successful Facebook Page

Facebook is "the" place to be in the world of Social Media. It's become, over the last couple years, a way to stay in touch with everyone you know, have ever known, will possibly know and don’t want to know. It's a crowd of people each giving you a snapshot of their lives in an easy-to-interact- or ignore, format. It's also a way for people to keep up with the things that interest them, be it a hobby, favorite store, event, brand, etc. It's an easy way to see when the newest product line is going to be released, get coupons and deals. Facebook is where you want to be if you want to be in front of people.