Who, What, Why, and How. Say it fast, Who-Wha-Why-and-How. What do you get? Hawaiian Owl! In our last blog of our continuing series “Building The Architecture,” we discussed the use of Brand Archetypes in the creation of a coherent brand message. Today we highlight the purpose of the Unique Value… Read More

“Goosebumps! I have goosebumps!” That is the reaction we received from one of our clients after a recent presentation of their brand message. At Ilfusion, we know that having a clear focus is essential to building a brand, and that is why we offer our clients Ilfusion Brand Architecture analysis…. Read More

In order to create a unique and successful logo design there are several important steps that need to be taken from start to finish to ensure the logo designs end up relevant and strong. Step 1: Client Creative Brief – One of the most important steps in logo design is… Read More

Yes, we know Easter is not the right holiday for this season, but bear with us; we think you’ll like this. Sprinkled all over the internet are “Easter Eggs” – fun, little things you click on that add a little extra to your experience on a website, video game, movie,… Read More

Launching frozen chickens for charity? Sounds like a good time to us! Every week, we have a contest where we launch an item with our giant slingshot and you guess how far it flew. For this week’s launch, we tied in the Thanksgiving season by launching “mini Turkeys” or Cornish… Read More

While many of us are well versed in the world of social media and all of the opportunities for instant information that it provides, none has been as large of a statement of social media’s massive reach as the photo of President Obama and his wife, Michelle, which was shared… Read More

Business Cat, Philosoraptor, Overly Attached Girlfriend, Success Kid: You may not recognize the names, but you’d definitely recognize the images. They’re all memes that have gone viral. What is a meme, anyway? According to Wikipedia, a meme is an “idea, behavior or style that spreads from person to person within… Read More

Companies invest a good deal of time and expense in their branding – and rightfully so. Positioning one’s company as a recognizable icon that symbolizes leadership in an industry can sometimes be the key factor to profitability. Once your brand becomes the shining beacon it was projected to be –… Read More

As most of you have figured out, social media has been incorporated into nearly every aspect of our lives. Today, it is politics. With the presidential elections quickly approaching, we are seeing nothing but political ads trying to sway our vote to one side or the other. The newest form… Read More

Take a look at the history of your favorite brand. Chances are, the logo and branding look different now than it did when the company first started. Most companies change their branding slowly as the years pass to better embrace the feel of the business and better relate to the… Read More