If ROI matters to you, your website MUST be optimized for mobile browsing. Think about it: do you want to lose a customer just because they’re checking you out using their cell phone? Do you want to make it harder for customers to send you money? Not a chance!

Stop losing customers due to not having a mobile-optimized website.

How hard do you make it for somebody to buy something from your store?

Social media buzz among marketing companies is at an all-time high, and your company should definitely be incorporating social media marketing into its branding strategy. However, it’s important to have realistic expectations about social media ROI– especially what it can deliver and how fast.

The Problem Solver rants about making it easy for your customers to contact you. It’s probably not the best idea to embed your contact info at the bottom of your contact page, 3 scrolls down in some flash element. Instead, try placing it in the header or footer of every… Read More

Is Google+ the next big thing? Ilfusion Creative’s Problem Solver rants about, if you’re a business owner, why you should get on board Google+.

There’s a lot of talk about likes, follows, pins, hits, and other purposes of online marketing these days. But let’s face it: the end goal isn’t just to be liked, it’s to get new customers. Ilfusion Creative’s Problem Solver discusses best practices for attracting new customers…and keeping them.

Problem Solver rants about mobile marketing for businesses. Mobile capacity is important to get your message out to your audience wherever they are. Optimize your website for mobile.

Ilfusion Creative’s Problem Solver knows that you do what you do best: you run your business and please your customers and clients. To get the best value out of your marketing firm, it’s important to let your marketing firm do what THEY do best…even if you’re tempted to micromanage.

Problem Solver rants about how old media can waste your marketing budget. Location is important to ROI!