September 26, 2012 | By:

Video Production

Video Production

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Featured Articles

Want a ballpark?
April 23, 2015 | By: El Jefe

Website Cost: A Day at the Ballpark

A question that I get on a regular basis (read: every day) is, “How much will my new website cost?”. To which I typically say something like, “Well, that varies based on the amount of work that’s required to complete... view more

Are you a Webspammer?
April 7, 2015 | By: The Inventor

Are you a Webspammer?

SEO practices are very different today than how they were even just a few years ago. The number one key to ranking well in search engines today is to create unique quality content. First post it on your website or... view more

Social Media Happenings
March 25, 2015 | By: The Beachgirl

Social Media Happenings

Ilfusion loves to bring you news on the newest social media functions and trends. Recently, there have been three major happenings in the social media world. Meerkat, a new app that has risen to fame due to the 2015 music... view more

The Big Picture
March 12, 2015 | By: The Conductor

The Big Picture

Whether you’re laser-focused on a specific project, or taking a comprehensive approach to your marketing efforts, one aspect doesn’t change: always look at the big picture. Companies often shop at least a few agencies when they’re considering engagement with an... view more

Social Listening
February 25, 2015 | By: The Beachgirl

We’re All Ears – The Idea of Social Listening

Being in the midst of football season, everyone has at least one friend that is completely obsessed with all things football. Whether that is his (or her) fantasy team, his (or her) favorite college team or everyone’s stats in general,... view more

Let's Get Engaged...
February 19, 2015 | By: The Athlete

Let’s get engaged…

No not that type of engagement, even though there are some similarities. We’re talking about agency-client engagement, and we love this stuff. We like to call our engagement a partnership because we don’t work for our clients, and our clients... view more

Ugly Baby
September 30, 2014 | By: The Doctor

You Have An Ugly Baby

Visual Communication is a unique skill set that not everyone has (in your face Peyton Manning), but it is important to know that graphic design is not infallible. I am knocking on the door of year 10 as a professional... view more

Gillian Fits
August 12, 2014 | By: Jill-of-all-Trades

Like a Glove

I graduated TCU with a BFA, Honors and a childlike sense of wonder. My 1990s upbringing taught me that I “can be anything I want to be!”, but post-recession logic put a damper on that dream real fast. Post-grad life... view more

Marketing Budget
July 22, 2014 | By: El Jefe

The Marketing Budget: You’re Doing it Wrong (and How to do it Right)

Your marketing budget is an estimate of the costs involved with promoting your products and services. Simple, right? Marketing is one those necessary evils that nobody wants to spend on, but is absolutely critical in driving your sales engine. It’s... view more

Branding Specter
July 15, 2014 | By: The Conductor

Brand Identity and the specter of subjectivity

Your logo is important, that’s a given. With that understanding, what is reasonable to ask of a logo? What are realistic expectations of what your logo should communicate? Visual brand identity is a tool. It’s a conduit for connection with... view more

How Secure
July 8, 2014 | By: The Inventor

How Secure is Your Website?

How secure is your website? Do you host your website on a shared server? Are you using a content management system with 3rd-party web applications? Is everything kept up-to-date? These are all questions you need to know the answers to.... view more

Skin in the Game
July 1, 2014 | By: Wish Granter

Skin in the Game

When networking, it is always a good idea to remember what true networking is all about: the success of others. If you enter into any networking with this one idea in mind, you will become successful yourself. Why the success... view more

The Empty Page
June 17, 2014 | By: The Doctor

“___________”

Taking to virgin canvas is one of the greatest challenges for a creative. At some point in a designer’s life it is learned how to collaborate with committees and persnickety clients. Much like riding a bike; it takes some time.... view more

Uncle Sam
May 13, 2014 | By: Wish Granter

Uncle Sam Wants You… To Be His Customer

My uncle Sam always seemed to be a genius when it came to business, and more specifically any part of business that had to do with sales. He decided that there was not a decent place in the town he... view more

Earned Media
April 10, 2014 | By: Ilfusion Team

Earned Media

Imagine you’re at an auction. The next item up for sale is 3,000 people who want to know more about your business or product. The guy in front of you shoots his hand in the air and bids low. A... view more