SEO: Thinking Outside the Website Box
Social media for marketing purposes goes way beyond playing on Facebook and pinning your favorite recipes on Pinterest. It’s more than regurgitating information and spitting out facts. Instead of putting all of your marketing tools into technology, businesses are looking at putting their efforts in people and the interactions they make with the company.
Blogs are the single most important part of an effective SEO strategy driving people directly back to a website. But it goes further than that; that blog needs to be shared on various social platforms, encouraging engagement, interaction, questions and answers.
Social platforms such as Facebook, Twitter, Google+, and LinkedIn give companies a unique opportunity to reach their audience in a more personal way. This is their chance to connect by posting relative content their audience wants to read, not just information about the brand. The goal is to get people talking on the business page and to keep coming back. This allows for sharing, responding and “retweeting,” putting your brand name in the hands of others to pass along to their friends.
Don’t forget about video. When done correctly, search engines will catch keywords in descriptions, tags, and comments, pushing these videos to the top of results. For more information on how to create the best strategy for videos, see our blog post.
Social media provides an outlet for complaints and suggestions by followers. Though this seems negative at first, it’s a great chance for a company to practice positive public relation/customer service skills. Make the best of a situation and take any and all comments seriously. Treating the person as a valued customer will create brand loyalty to all who see it.
Social media is the new way for businesses to communicate. Next time you’re thinking about SEO, think outside the website box!
Tagged with: fort worth, ilfusion, SEO, social media