Monthly Social Media Management
Ilfusion Creative will use the power of social media to drive existing and new clients to all social media pages including: Facebook, Twitter, Google+, LinkedIn, Pinterest, Flickr, YouTube, WordPress blog site and newsletters set up on ConstantContact. Through this monthly aggressive social media campaign, we will develop strong and positive consumer awareness and exposure for your company and all of its services resulting in driving more traffic to the website, to create loyalty and attract new customers.
Your company will be assigned a dedicated Social Media Strategist and Account Manager. The Director of Social Media will work with you during the discovery and planning phase to develop a comprehensive strategy and six-month social media calendar of content development based upon your company goals and messaging. The Social Media Strategist will use the calendar as a strategic method of content creation to write original text and find relevant articles to create content that educates, informs and entertains. We will leverage your social media channels to increase your followers, engage with fans through social interactions to make you the trusted authority and expert in your industry.
Blogs are the single most important part of an effective Search Engine Optimization (SEO) strategy driving people directly back to your website. Your Social Media Strategist will do research and interviews required to create original content blog articles to be posted. Once published, these blogs will be promoted on all social media platforms.
Facebook Wall Posts
Your Social Media Strategist will research, create and post relevant and interesting topics on your Facebook wall on target with the strategy and calendar.
Facebook Deals, Contests, Events
Your Social Media Strategist will create Facebook events when necessary and invite contacts. We will also manage and promote any monthly deals, specials, or promotions. We use a third party application to run Facebook contests and sweepstakes aligning with Facebook’s official policy for pages.
Your Social Media Strategist will use Facebook as page to reach out to other Facebook pages and interact with them by “LIKING” other relevant pages and reply to posted comments to help bring people back to your Facebook page. This process will increase your page “LIKES” with qualified people who are interested in your company. We will also respond to fan feedback and questions daily.
Your Social Media Strategist will “TWEET” about topics relevant to your audience, using techniques such as capitalizing on trending topics and hashtags to bring new relevant followers back to your Twitter page. Your Facebook page is linked to Twitter so that when content is posted on Facebook it will automatically appear on Twitter as well.
Your Social Media Strategist will “RE-TWEET” interesting topics back to your audience, interact with specific users, and send direct mentions to new followers. This process also includes following other pages to encourage a “follow back.”
Your Social Media Strategist will research and post relevant and interesting topics on your Google+ wall that compliments the postings on Facebook and Twitter.
Your Social Media Strategist will reach out to other Google+ pages and interact with them, circle other relevant pages and reply to comments to help bring people back to your Google+ page. This process will increase your page followers and along with having a great page design will guarantee that your Google+ followers are relevant and interested in your company. This process also includes adding other pages to your circle.
LinkedIn Company Profile and Group Posting
Your Social Media Strategist will maintain your LinkedIn company profile by posting blogs or other content to your page. We will also new topics of discussion on your company group page in LinkedIn to encourage group discussion and interaction. This process is to help position your company as the leader in your industry available to give expert advice and tips. We will also answer any questions and reply to comments as they occur.
Your Social Media Strategist will create unique boards by category using your original photographs. We will add a watermark image on the photo using your logo prior to uploading. We can travel to your location to shoot photos or use supplied photos. Pinterest is used to pin each photo on your website and tag each photo pin with your keyword tags and website URL.
Your Social Media Strategist will add photos to Flickr as they become available from your company and optimize each image with a watermark logo, company URL and appropriate SEO keyword tags.
Your Social Media Strategist will add videos to YouTube as they become available from your company and optimize each video with a description, company URL and appropriate SEO keyword tags.
Your Social Media Strategist will coordinate with you to create content to send out newsletters to your email database using the custom designed template created by the Design and Web Development Teams.
Social Media Technology Updates
Social media is CONSTANTLY changing. From Facebook introducing SSL requirements to tabs, which removed all non-compliant branding to changing the ‘Wall’ to the ‘Timeline’ and Twitter changing their page style guidelines, there will always be technology updates required with social networks. Ilfusion will make all necessary upgrades to all of your networks to keep your page current.
Social Media Team Build Training
All social media initiatives are only successful if we have the support from your organization. Upon request, we will train you and your staff to like posts or add comments as yourself, not the page, to further interactions. It is also important to share posts from your business page onto your individual pages to extend the network beyond your business page.
Results Reporting & Analytics
We utilize metrics to measure how your social media campaigns are running using a system of reporting tools including Google Analytics. This allows us to reevaluate the strategy each month to make sure we are hitting a consistent increase in followers, effective interactions and driving more people to your website from all your social media platforms.