Lauren was born and raised in Fort Worth, Texas. Due to her love of all things purple she decided to get a B.S. in Strategic Communication from Texas Christian University. During her college years she also studied business and sociology in which she developed her management and relationship skills. Lauren gained experience through various internships including public relations, non-profit and marketing.
After college Lauren gave up her Horned Frog identity to become The Genie at Ilfusion. Although she will always bleed purple, Lauren is now focused on using her strategic communication skills to help plan, prepare and manage projects. As The Genie, Lauren helps clients achieve their goals on the path to marketing success. The Genie sees possibilities invisible to others and finds a strategic solution to turn that vision into reality.
When Lauren is not socializing and laughing with friends, you can often find her submerged in a book. She always strives to be well-rounded and is passionate about leadership and learning new things.