It’s been about one month since our last “Future Features” blog, and so much has changed since then that we’ve decided this topic would make a great monthly edition. We watched some of our last month’s predictions come to fruition, and were so ahead on others that they are holding… Read More

As most of you have figured out, social media has been incorporated into nearly every aspect of our lives. Today, it is politics. With the presidential elections quickly approaching, we are seeing nothing but political ads trying to sway our vote to one side or the other. The newest form… Read More

Do you have professional social media accounts? It’s a great idea for business owners and other professionals to have work accounts tied to their businesses. However, there are some key things to remember when using your professional accounts versus using your personal account. 1. Professional: Post content related to your… Read More

Google+ quickly became a top contender for social media platforms right beside Facebook, Twitter, and LinkedIn and it’s time businesses started to fully utilize it. Google created a platform that intertwines the best things about Facebook and Twitter: the ability to post statuses, links and photos, to comment and +1… Read More

On May 20, 2012, Google Places converted 80 million Google Places pages into Google+ Local pages: A “Zagat infused” Google+ Local tab merging company information from the Google Places page into Google+ Local Pages. Google+ Local combines the free availability of Zagat reviews, Google+ Local pages across Google properties and… Read More

Of Penguins and Pandas: The Future of Google Search Rankings Google updates its search algorithms constantly, with estimates on the number of changes ranging from 300 to 600 times per year. The goal of these changes are typically the same: the return the search results that best fit the searcher’s… Read More

In 2011 over 80% of Americans used social media. Companies are catching on that social media outlets like Facebook, Twitter and Google+ are great places to start conversations and relationships between business and consumer. Inbound marketing uses these online relationships to drive consumers to the business’ website and educate, inform,… Read More

Is Google+ the next big thing? Ilfusion Creative’s Problem Solver rants about, if you’re a business owner, why you should get on board Google+.

Social media is still a young field, and many individuals and companies go starry-eyed at the idea of “going viral” on Facebook, Twitter, or Google+, and its promise of instant name recognition and sales. The problem with having stars in your eyes is that they may block your vision of… Read More

We love social media here at Ilfusion. Not just social media marketing, either: everyone here tweets, shares cat videos on Facebook, and checks in to a bajillion places whenever we all go out to lunch. (We officially apologize to all patient waiters in the Dallas/Fort Worth area.) But…let’s face it…. Read More