As a marketing company, we sometimes get potential customers who ask us how their sales numbers will go up after working with us and then get confused because they wonder why we aren’t going out there to find them new customers. There is a huge misconception that marketing and sales… Read More

Social media buzz among marketing companies is at an all-time high, and your company should definitely be incorporating social media marketing into its branding strategy. However, it’s important to have realistic expectations about social media ROI– especially what it can deliver and how fast.

Does your company have all the pieces to create a great marketing campaign? You may have a website, which is a great start, and you might even be set up on social media networks— which is awesome! But those are just two pieces to a larger puzzle: the puzzle that… Read More

A big chunk of marketing is being in the right place at the right time. Traditionally this has meant being on the television show your target market watches most, or in its favorite magazine on the opposite page from everyone’s favorite column, or during the evening commute radio program. The… Read More

Ye Olde Quicke Fixe: Why it Doesn’t Work With Your Waistline Or Your Marketing The holidays and their requisite meals of mass destruction are looming on the horizon… and advertisers know it. If you’re like me, you’re already sick of weight loss ads and their promises of instant results. They… Read More

Whether you “heard it through the grapevine” or “a little birdie told you,” there’s no denying that word-of-mouth (WOM) is still one of the most effective and quickest ways to share information. Sure, this isn’t breaking news to you, but now that we have social media, we need to put… Read More

Social media: it’s not just for sharing cat videos anymore! Ilfusion Creative’s Problem Solver reveals that there are infinite possibilities online for reaching your present and future customers, providing you with everything from market research to sales leads.