Social Media is evolving every day and brands are coming to understand its value in SEO, marketing, customer service, and sales leads. The only way to fully appreciate what social media can do for your brand is to see the myriad of analytics now available for ROI analyzation. The only… Read More

Every year you wait for them; patiently, impatiently, whether you’re a NFL fan or not, and every year it’s the same thing; companies leave you anxious with anticipation to see what clever TV spots they’ve come up with to air during the Super Bowl. Well not this year. In case… Read More

Well here it is, the start of a brand new year. We know we’re supposed to be making unreasonable resolutions, forgetting the past and moving forward, but we figured what better way to start over than from the beginning? With all of the advances in marketing (socially speaking) this past… Read More

Problem Solver rants about simplicity of reporting online ROI results. Be sure you understand what you’re looking at and don’t get caught up with shady reports.

You can invest all the money in the world, but if you haven’t measured your ROI (return on investment), you won’t know if any of that effort paid off. ROI should be one of your best buddies…along with Ilfusion Creative’s Problem Solver.

In an ever-changing world, it’s becoming more and more apparent that if a business stops evolving, it may as well just move out of the way. As a business’s online presence moves more and more to the forefront of what makes or breaks a company, it becomes increasingly impossible to… Read More