It’s an incredible challenge to manage social media for business-to-business (B2B) customers and quantify their return on investment. B2Bs, especially small businesses, need to have someone working in-house on sales to build personal relationships, but how can they also utilize social media to drive interest and customers? By definition, the… Read More

When it comes to video platform, it’s all about location, location, location. Gone are the days when all videos were seen as 30-second television commercials and now is the time to embrace online marketing and viral videos. Video is huge when it comes to online marketing, whether it’s on YouTube,… Read More

In 2011 over 80% of Americans used social media. Companies are catching on that social media outlets like Facebook, Twitter and Google+ are great places to start conversations and relationships between business and consumer. Inbound marketing uses these online relationships to drive consumers to the business’ website and educate, inform,… Read More

Facebook Acquires Instagram: The Ups and Downs of Integrated Services You’re probably hearing about Facebook’s $1 billion acquisition of Instagram, a photo-sharing service that applies a vintage filter to photos taken on an iPhone or Android smartphone. Instagram is a mobile-only application in which you snap a shot, and then… Read More

Social media buzz among marketing companies is at an all-time high, and your company should definitely be incorporating social media marketing into its branding strategy. However, it’s important to have realistic expectations about social media ROI– especially what it can deliver and how fast.

Does your company have all the pieces to create a great marketing campaign? You may have a website, which is a great start, and you might even be set up on social media networks— which is awesome! But those are just two pieces to a larger puzzle: the puzzle that… Read More

We, as citizens of the internet are entitled to the freedom of speech. This includes social media, despite the fact it was far from conception at the time the First Amendment was enacted. Yet with all the marketing benefits that social media brings, we sometimes need to pause and think… Read More

There are two major steps to creating a successful web presence with an agency. First, you find an agency that you like and trust. Then, you trust the agency to put together a campaign that meets the needs that you lay out. Agencies have a tough balancing act to perform… Read More

Well here it is, the start of a brand new year. We know we’re supposed to be making unreasonable resolutions, forgetting the past and moving forward, but we figured what better way to start over than from the beginning? With all of the advances in marketing (socially speaking) this past… Read More

A big chunk of marketing is being in the right place at the right time. Traditionally this has meant being on the television show your target market watches most, or in its favorite magazine on the opposite page from everyone’s favorite column, or during the evening commute radio program. The… Read More