I started interning with Ilfusion at the beginning of February, and I think that I am the only person from Tarleton State University that has interned there. My commute from Stephenville to Ft. Worth four days a week was 66 miles one way. Some might think this is crazy to… Read More

Social Media is evolving every day and brands are coming to understand its value in SEO, marketing, customer service, and sales leads. The only way to fully appreciate what social media can do for your brand is to see the myriad of analytics now available for ROI analyzation. The only… Read More

It seems as if there are new social media platforms and hybrids popping up daily. Our focus is to follow the newest launches, learn how they work, see if they work, and evaluate how they will affect brands. Here’s five new social platforms we’ve had our eye on most recently…. Read More

Many of us had our hopes of waking up a mere $588 million dollars richer smashed in seconds after the winning lottery numbers were announced two weeks ago. That’s only if you were watching them on TV. Turns out the next best place to get the winning numbers was online,… Read More

It’s been about one month since our last “Future Features” blog, and so much has changed since then that we’ve decided this topic would make a great monthly edition. We watched some of our last month’s predictions come to fruition, and were so ahead on others that they are holding… Read More

Often times, we imagine city officials wearing suits and sitting in big arm chairs just signing papers all day long. What would you think if you saw the mayor of your city wearing a Halloween costume riding a bicycle? That is how the mayor of Fort Worth operates! Mayor Betsy… Read More

Proceed With Caution: Social Media and the Holidays With Black Friday behind us (hopefully, you survived), it’s time to focus on checking off the rest of your holiday shopping list. If you’re like most socially savvy consumers, you’re looking to Facebook, Twitter and bloggers to determine which products you should… Read More

While many of us are well versed in the world of social media and all of the opportunities for instant information that it provides, none has been as large of a statement of social media’s massive reach as the photo of President Obama and his wife, Michelle, which was shared… Read More

Business Cat, Philosoraptor, Overly Attached Girlfriend, Success Kid: You may not recognize the names, but you’d definitely recognize the images. They’re all memes that have gone viral. What is a meme, anyway? According to Wikipedia, a meme is an “idea, behavior or style that spreads from person to person within… Read More

Companies invest a good deal of time and expense in their branding – and rightfully so. Positioning one’s company as a recognizable icon that symbolizes leadership in an industry can sometimes be the key factor to profitability. Once your brand becomes the shining beacon it was projected to be –… Read More