Before, during and after Hurricane Sandy made its way up the east coast, Twitter served as a valuable resource for emergency and relief workers alike. For example, organizations such as the Red Cross used Twitter as an outlet to share where relief stations would be situated throughout the city. The… Read More

It’s been about one month since our last “Future Features” blog, and so much has changed since then that we’ve decided this topic would make a great monthly edition. We watched some of our last month’s predictions come to fruition, and were so ahead on others that they are holding… Read More

Often times, we imagine city officials wearing suits and sitting in big arm chairs just signing papers all day long. What would you think if you saw the mayor of your city wearing a Halloween costume riding a bicycle? That is how the mayor of Fort Worth operates! Mayor Betsy… Read More

Proceed With Caution: Social Media and the Holidays With Black Friday behind us (hopefully, you survived), it’s time to focus on checking off the rest of your holiday shopping list. If you’re like most socially savvy consumers, you’re looking to Facebook, Twitter and bloggers to determine which products you should… Read More

While many of us are well versed in the world of social media and all of the opportunities for instant information that it provides, none has been as large of a statement of social media’s massive reach as the photo of President Obama and his wife, Michelle, which was shared… Read More

Companies invest a good deal of time and expense in their branding – and rightfully so. Positioning one’s company as a recognizable icon that symbolizes leadership in an industry can sometimes be the key factor to profitability. Once your brand becomes the shining beacon it was projected to be –… Read More

Earthquakes, fires and sirens! Dallas/Fort Worth-area residents have experienced all of these in the past couple of weeks. Can the zombie apocalypse be far behind? Actually, all three events were unrelated. We had some minor rumbles that rattled folks in a traditionally earthquake-free area; high winds caused some tornado sirens… Read More

Social Media changes in the blink of an eye. Opinions can turn, perceptions can flip, and tone may reverse at the drop of a hat…or upload of a post. The most exciting changes, however, come in the form of new features, re-designs, and mobile capabilities for the various social media… Read More

If you’ve spent any amount of time on social media, you’ve probably noticed the word “Promoted” underneath tweets, “Sponsored” on Facebook posts, or the featured video section on YouTube. Businesses pay money to put their important content in front of more people in a shorter amount of time. Sounds like… Read More

With social media becoming increasingly image oriented, it’s no surprise that photo sharing apps and communities are booming. Perhaps the most popular of these is Instagram, the smart phone-based app that allows users to take photos, apply cool retro filters and share them instantly with other Instagram users as well… Read More