Why Personality Matters
Unless you are a HUGE company, you don’t want to look like a giant corporation. This means that you as a company need to establish a personality behind the brand to network through personal contact, website, social media, public relations, and customer service, all of which should reflect both the business brand and the company’s personality.
The first step is to decide what the business’ personality will be. Your brand reflects what your business is experienced in, while your personality is how you relay the message from business to consumer. For example, your personality can be smooth and formal, providing information that pertains directly to the consumer. Alternatively, your personality could be fun and friendly offering information that doesn’t always align directly with the services but instead caters to the consumer’s interests.
In social media, it’s extremely important to build relationships with your followers. This is your chance to put a personality behind the logo that interacts, builds loyalty and promotes the brand. Followers should feel like they have a personal relationship with the brand and that their interactions are valued. Social media should be 80% personality, interacting, entertaining and informing and only 20% promoting.
It goes beyond design and structure of the company and more into how the company staff handles professional events, networking, and sales. People need to know that your company would say the things they read online and that the company believes them completely.
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