A Tale of Two Audiences
There are two major steps to creating a successful web presence with an agency. First, you find an agency that you like and trust. Then, you trust the agency to put together a campaign that meets the needs that you lay out.
Agencies have a tough balancing act to perform because they have two audiences to please: the client company and the client company’s customers. The above video illustrates this concept using the idea of creating cat food: the cat food maker must create something that pleases both the cat AND the cat’s owner (the client, in this metaphor; the entity that pays for the product). Sometimes what these two groups want is more different than one might hope.
Our clients are wonderful and trust us to know what their customers will respond to best and to execute that vision. This is because we have an established track record for creating effective, dynamic campaigns that cover the web site, videos, and social media- in other words, it’s because we’ve earned that trust!Tags: dynamic campaign, effective campaign, social media, user-centered design, videos, web presence, web site