Since its launch this past June, Google+ has seen a large number of users sign up and… often not do a whole lot. Interest seems to perk back up with new features, like last week’s launch of Google+ Pages for brands, businesses, and products, but will it last?
We think so. The simple fact is that as it continues to build, Google+ will integrate with all of the other things that people already use, from YouTube to Gmail to good old-fashioned Google search. Search pages already offer the +1 button on search results, and that button is already starting to near ubiquity. The network’s easy no-muss-no-fuss approach to organizing friends and following folks is light years ahead of both Facebook and Twitter-although to be fair, Twitter is geared towards an entirely different form of sharing.
Businesses will derive a few extra perks from Google’s existing services. Facebook’s Insights are limited in scope; for Twitter stats you generally have to hit up a third party. Google+ business pages will integrate with both Analytics AND AdWords, packing a one-two punch for social-savvy companies.
Another key to further adoption of Google+ is that it’s built to start you on a cycle. If you’re logged into your Google account, you will see Google+ notifications in the top bar in Gmail and Google search pages, among other things, which prompt you to go back and look at what’s going on in G+. It’s a bit like Pringles: once you pop, you don’t stop.
So go ahead, give it a go. If you’re not sure who to follow (or “circle”), you’re welcome to start with us. https://plus.google.com/111456305868320536078Tags: circle, google plus, google+, pages for brands pages for businesses, pages for products