INTERCONNECT WIRING
View website
For aerospace defense and commercial primes who seek a premium wiring and electrical manufacturer and installer, InterConnect implements the processes and service that lead to a successful project delivered on time, and we’re there to rescue endangered projects when others fail because the only thing better than saving a project in danger is doing it right in the first place.
Ilfusion Services Implemented
- Brand Stewardship
- Messaging
- Website
- Social Media Management
- Content (photo/video)
- Trade Show
- SEO
- Email Marketing
- Sales Enablement
LONG-TERM PARTNERSHIP SPARKS GROWT
THE OPPORTUNITY
When InterConnect Wiring found Ilfusion in 2015, they had been in business for just over two decades, building themselves into a premier manufacturer and installer for aircraft wiring harnesses for the defense industry as well as large commercial clients. John Ashour and his sister, Clare McGarrey, co-founded InterConnect in the early 90’s to function as a provider for manufacturers such as Lockheed Martin, Boeing and, Sikorski, as well as many NATO countries’ defense departments.
With this stellar foundation, they had found that talent, drive and a commitment to quality can only take a business so far. Efficiently and effectively communicating the value and performance of their offerings was the only way to take their business to the next level.
THE EXECUTION
The military supply industry is a fascinating microcausm for B2B marketing, with a finite list of valuable prospects who’s relationships must be carefully managed. To best serve this unique audience, Ilfusion began with a thorough assessment of the brand and messaging to form the strongest possible foundation on which a comprehensive marketing plan can be constructed.
Working closely with the sales team, customized solutions were implemented, including a robust Social Media strategy composed of management and content curation. A good example of this being a years-long series of informative video that explores the various processes that are involved in manufacturing the exacting and technical equipment that keep American and allied military aircraft flying.
To augment the rich content being distributed via social media, several other activities have been added, including active SEO, regular email communication, trade show support and the creation of sales enablement materials to allow the team to make the most of their sales efforts.
THE OUTCOME
InterConnect Wiring serves as a shining example of the best-case scenario for a marketing agency: success is more achievable in the pursuit of marketing performance when you’ve got a stellar product backed by the right people that can make it happen.
As we approach 10 great years working together, it is our pleasure to recognize the growth of this client, leading to expanded offerings such as the addition of a new metal fabrication shop that custom builds the many panels that house the switches and instruments that festoon the cockpit of an aircraft. Greater still, while expanded offerings are important, it is important to appreciate the tremendous growthin personnel that has come with this relationship. InterConnect has expanded their team of engineers, fabricators, assembly teams and more by over 50%, further empowering InterConnect to cement their place on the short list of preferred providers for military and commercial aerospace applications across the globe. We’re looking forward to being an integral part of their next decade of success!
