The DFWHC Foundation Announces New Marketing Initiative
The Irving, TX-based Dallas-Fort Worth Hospital Council Foundation (DFWHC Foundation) announces today it is introducing a new marketing initiative including a redesigned logo, brand positioning and awareness-generating web presence. The DFWHC Foundation is a 501(c)(3) tax-exempt organization providing support for community health, assistance for student professionals and quality of care initiatives. By partnering with leading Fort Worth, TX-based creative firm, Ilfusion Creative, the DFWHC Foundation has stepped up its capability and is focusing on creating a presence through targeted use of the web and a video explaining the merits to potential donors and interested parties. This effort is the result of research and the need to create awareness of the assistance the DFWHC Foundation provides across the healthcare landscape of North Texas.
Inherent in the new DFWHC Foundation positioning is the message that by giving, the donation is multiplied creating growth and increasing the quality of the care and research in North Texas. This metaphor is shown through the creation of a new logo for the DFWHC Foundation depicting a tree and through the look and feel of a new website scheduled to launch before year’s end. This new branding message also focuses on enhancing the quality of healthcare in North Texas through community health initiatives, providing quality patient data for education and research, healthcare staff recruitment and education, and student scholarships.
The DFWHC Foundation is excited to establish a cutting-edge web presence using the latest in web technology and video trends. Organizations interested in finding out more information or making a tax-deductible donation can contact the DFWHC Foundation directly at (972) 717-4279.DFW hospital council foundation, dfwhc, ilfusion creative, new marketing initiative
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