November 17, 2021 | By: Tinny

A Beginner’s Guide to Buyer Personas

Knowing your target customer builds the foundation of your business. However, merely knowing isn’t enough. You need to deep-dive into what constitutes your ideal customer so that you can fine-tune your marketing strategy even further — and this is where buyer personas come in. What are buyer personas? Buyer personas are detailed descriptions of your… view more

November 4, 2021 | By: Tinny

How to Effectively Build and Maintain Customer Loyalty

Acquiring new customers is crucial for the growth of a business, but what keeps a brand afloat and thriving are loyal customers. Cultivating customer loyalty is all the more important now that we’re easing into the new normal and consumers are getting more price-conscious. This goes without saying that customer retention should be given as… view more

October 15, 2021 | By: Tinny

Using Traditional Media to Amplify Your Digital Marketing Strategy

In today’s internet-centric world, going digital is a given for businesses. Digital marketing indeed offers many advantages to marketers, including affordability, global reach, personalization and better engagement. However, despite digital marketing being the “ideal” strategy, studies have shown that traditional marketing is still gaining traction in 2021: US marketers have recently started increasing their budgets… view more