The Importance of Tone
When you develop a marketing strategy, you come up with goals and a strategy to meet those goals, but one item is often forgotten in those strategies: the tone. “Tone” refers to the voice you use in official documents. For example, Ilfusion’s tone is generally casual, fun, and engaging…because that’s how we view our company, and how we want others to view us as well.
You can usually determine your company’s tone when you define the image you’d like to project. If your business is developing casual mobile phone games, you’ll probably have a different tone than an executive search firm focusing on placing six-figure salary CEOs. A business may also want to define its tone in different outlets: your blog or Facebook page may be more casual than the rest of the copy on your site or a brochure.
Defining a tone is easy, but implementing it isn’t! If you’ve got a few keywords and phrases that you use to describe your tone, you need to make sure that every single blog article, tweet, and other document coming out of the company meets those standards, as well as any specific requirements for its outlet.
If you’d like to discuss your company’s online tone and other marketing strategy, be sure to get in touch with us! 888.420.5115 or send us an email.Tags: casual, company's tone, engaging, fun, marketing goal, marketing strategy