30 Seconds: Storytelling with Videos
In today’s world, it’s all about the visual. Using promotional videos for your company’s campaigns are essential to establishing your brand and drawing your customers in. However, no one has time to spend 10 minutes watching a video that explains every detail of what your company is promoting. The idea is to tell an engaging and informative story in 30 seconds. Easier said than done, right? Well, we have some tips to help you create an interesting story for your audience that doesn’t take up their time.
Think about movie trailers. Most trailers nowadays are no longer than 30 seconds, but you can usually get the gist of the whole movie. If they’re successful trailers, they will leave you wanting more. Use this same approach when creating a promotional video. You want to engage your audience (with a beginning, middle, and end), give them the information they need, and leave them with the desire to investigate further.
The key to being a 30 second storyteller is being creative and to the point. Have three main points you would like to convey in your video and then build the content around them. A good progression to follow is present a conflict, a solution, and then your product or service. Use a creative hook that is relevant to what you are promoting to draw them in. Here is an example of a great 30-second promotional video for Smart Pack Gummy Vitamins.
When telling a story to promote your company or campaign, a 30 second video can be a great tool. Creativity and conciseness go a long way when creating videos. What story will you tell?Tags: 30 second promo, advertising, branding, campaigns, movies, promotions, storytelling, video