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Ilfusion Inc. is a full-service creative agency located in Fort Worth, TX with talents in web, design, video, social media and marketing consultation.

Blog

Social Media Treadmill
July 29, 2014 | By: The Beachgirl

Working Up a Sweat with Social Media

Social media accounts and abandoned workout machines may have more in common than you think! Imagine this: you’ve just created your newest social media account. “This is great.” you think to yourself, “I can’t wait to use this every day! Everyone is going to notice our company after awhile and I will feel great!” You… view more

Marketing Budget
July 22, 2014 | By: El Jefe

The Marketing Budget: You’re Doing it Wrong (and How to do it Right)

Your marketing budget is an estimate of the costs involved with promoting your products and services. Simple, right? Marketing is one those necessary evils that nobody wants to spend on, but is absolutely critical in driving your sales engine. It’s the last dollar spent and the first dollar cut. Think of marketing activity as the… view more

Branding Specter
July 15, 2014 | By: Ilfusion Team

Brand Identity and the specter of subjectivity

Your logo is important, that’s a given. With that understanding, what is reasonable to ask of a logo? What are realistic expectations of what your logo should communicate? Visual brand identity is a tool. It’s a conduit for connection with your brand as a whole. Notice that I didn’t say your logo is your brand,… view more

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