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Ilfusion Inc. is a full-service creative agency located in Fort Worth, TX with talents in web, design, video, social media and marketing consultation.

Blog

Marketing Budget
July 22, 2014 | By: Ilfusion Team

The Marketing Budget: You’re Doing it Wrong (and How to do it Right)

Your marketing budget is an estimate of the costs involved with promoting your products and services. Simple, right? Marketing is one those necessary evils that nobody wants to spend on, but is absolutely critical in driving your sales engine. It’s the last dollar spent and the first dollar cut. Think of marketing activity as the… view more

Branding Specter
July 15, 2014 | By: Ilfusion Team

Brand Identity and the specter of subjectivity

Your logo is important, that’s a given. With that understanding, what is reasonable to ask of a logo? What are realistic expectations of what your logo should communicate? Visual brand identity is a tool. It’s a conduit for connection with your brand as a whole. Notice that I didn’t say your logo is your brand,… view more

How Secure
July 8, 2014 | By: The Inventor

How Secure is Your Website?

How secure is your website? Do you host your website on a shared server? Are you using a content management system with 3rd-party web applications? Is everything kept up-to-date? These are all questions you need to know the answers to. If you have a small website and keep everything up-to-date, you can probably get away… view more

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