Unique Value Proposition: The Hawaiian Owl
Who, What, Why, and How. Say it fast, Who-Wha-Why-and-How. What do you get? Hawaiian Owl! In our last blog of our continuing series “Building The Architecture,” we discussed the use of Brand Archetypes in the creation of a coherent brand message. Today we highlight the purpose of the Unique Value… Read More
Goosebump Inducing Marketing
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May 22, 2013 | By: Frenchy
“Goosebumps! I have goosebumps!” That is the reaction we received from one of our clients after a recent presentation of their brand message. At Ilfusion, we know that having a clear focus is essential to building a brand, and that is why we offer our clients Ilfusion Brand Architecture analysis…. Read More |
An Internship Worth the Commute
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May 8, 2013 | By: Ilfusion Team
I started interning with Ilfusion at the beginning of February, and I think that I am the only person from Tarleton State University that has interned there. My commute from Stephenville to Ft. Worth four days a week was 66 miles one way. Some might think this is crazy to… Read More |
Ilfusion Wins Awards at the 2013 Fort Worth Addys
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May 2, 2013 | By: The Connector
This year, Ilfusion entered into the AAF Fort Worth 2013 Addy Awards for the first time, submitting various items from the last year including logos, websites, and social media campaigns. This is an important milestone for an agency that is fueled by client success. Due to the team’s hard work… Read More |
Fort Worth Botanical Society Appoints New VP
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April 16, 2013 | By: Ilfusion Team
The Fort Worth Botanical Society Appoints Jeff Langhammer as Vice President and Chairman of Community Relations of the Board of Directors The Fort Worth Botanical Society announced the appointment of Jeff Langhammer, partner and co-founder at Ilfusion Creative, as the first Vice President and Chairman of Community Relations of the… Read More |
Creating a Logo that Sticks
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April 11, 2013 | By: The Crafter
In order to create a unique and successful logo design there are several important steps that need to be taken from start to finish to ensure the logo designs end up relevant and strong. Step 1: Client Creative Brief – One of the most important steps in logo design is… Read More |
Take Command of Your Social Media Strategy
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April 2, 2013 | By: Postmaster
Social Media is evolving every day and brands are coming to understand its value in SEO, marketing, customer service, and sales leads. The only way to fully appreciate what social media can do for your brand is to see the myriad of analytics now available for ROI analyzation. The only… Read More |
HOPE Appoints Clif Mattix as President of the Board
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March 26, 2013 | By: Ilfusion Team
Left to right: Clif Mattix (President), Glenn Wood (Co-Founder), Susan Wood (Co-Founder), Elsa Newsome (Vice President) Hope Center for Autism Appoints Clif Mattix as President of Board of Directors Hope Center for Autism announced the appointment of Clif Mattix, Chief Marketing Officer at Ilfusion Creative, as President of the Board… Read More |
Ilfusion Brings on new CEO: Blake Hooser
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March 20, 2013 | By: Ilfusion Team
Ilfusion Brings on new CEO: Blake Hooser Ilfusion Creative is pleased to announce Blake Hooser as Chief Executive Officer beginning March 8, 2013. Jeff Langhammer and Ryan Li, formerly the CEO and CIO, will remain Ilfusion’s Partners and Co-Founders and stay closely involved in the day-to-day business within the company…. Read More |
Camera Quality: Not Your Biggest Problem
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March 12, 2013 | By: Ilfusion Team
In the world of video production, there are plenty of options for an affordable, quality camera. Those who before could not fork over the cost to create a movie can now do so for a fraction of the cost. However, the downside is that while anyone can now create a… Read More |





