December 27, 2021 | By:

Web and Graphic Design Trends for 2022

Since last year, there has been a growing number of interesting trends for both web and graphic design, and some of these trends are still gaining traction, such as dark mode and minimalism.

This year, Google has been putting so much emphasis on user experience with their core web vitals algorithm, so usability will remain to take center stage in all design and development trends for the succeeding years. However, designers have also added more personalization in their designs, and we’re seeing these trends grow bigger in 2022.

Top 3 Web Design Trends for 2022

1. Text-only hero “images”

Here, images or the banner image that you see at the top of a website have taken a new twist recently. Many websites are forgoing photographs or illustrations as banners and are instead using bold texts. This kind of strategy uses typography design or copywriting to speak for itself. It also adds an air of mystery to encourage visitors to see the rest of the content below the banner.

Related trend:

Bolder, creative, eye-catching typography – Using heavy, bold typefaces, audiences are instantly aware of the brand message vs the time it takes for them to analyze imagery. Combining this trend with creatively designed typography and eye-catching colors further emphasizes headlines, and it becomes an “image” of its own.


SVZ

2. Single-page websites

Single-page websites have also become popular, not only because it’s cheaper to make and easier to maintain, but also because this type of web design favors simple scroll navigation over having to open different pages. With one-page websites, users can see all pertinent information at a glance.

However, it must be noted that this doesn’t work for all websites. Single-page web design is best reserved if the topic/content being presented is narrow (for example, portfolios or businesses with less than 3 products).

Related trend:

Infinite scrolling – This means that content loads continuously as the user scrolls down the webpage. Developers can opt to forego pagination altogether or add an option for the user to scroll further (or make use of the “load more” button). This type of web design, however, works best for websites that are discovery-based (the “learn more” theme). Websites that are more intricate which require more functionality may work better with the classic tab-driven web design.


Formation Stone

3. Split-screen layout design

Split-screen design utilizes contrasting colors and other visual elements to emphasize a comparison between two products/services or to present a natural separation of content. It also works well for mobile usability: web users view the dual layout while mobile users see the stacked content version.

Related trend:

Dark mode – We’ve mentioned this trend in the prior year, and with a lot of emphasis on user experience and users becoming more health-conscious, dark mode isn’t going away anytime soon. Using dark mode with split-screen layouts can help draw the users’ attention to certain elements, such as CTA buttons.


Enginethemes

Top 3 Graphic Design Trends for 2022

1. Hand-drawn illustrations

The simplicity of hand-drawn illustrations and doodles is very appealing to users because it adds a literal human touch to your design. This style also exudes authenticity, which is an important factor for consumers when deciding whether to support a brand or not.

Related trend:

Ukiyo-e flat design – Flat illustrations — particularly the style that emulates Ukiyo-e art from Japan — are gaining momentum this year, especially for print media. It features bold colors, limited-perspective techniques, and vector-like art styles. It combines the right amount of minimalism and creativity, and the added appeal of personalization since they’re hand-drawn.


Odwoj Maternitj – Design by Fe Melo


Design by LittleFox

2. Expressive and experimental typography

Many of today’s​​ trends revolve around personal expression and experimentation, not just with illustrations but also with typography design. As was mentioned, text-only hero images have become quite popular, and expressive and experimental typography is one way to achieve the “text as the image approach.” It also makes the design look more approachable and down-to-earth.

Related trend:
Handwritten typography – Typefaces that appear like or are actually handwritten make good use of this trend. However, when designing artsy typefaces, legibility should still be the priority.


Design by EDEM

3. ’80s-’90s-inspired design elements

Another design element that will most likely become more popular in 2022 is 1980s to 1990s nostalgia. These designs are a mix of bright colors, bold fonts, emoticons, and primitive internet frames.

The familiarity of “retro” designs blends well with people’s need for comfort and “slowing down” amid the ongoing changes we’re facing today as we settle in with the new normal.

Related trend:
Grunge revival – The 1990s nostalgia trend also included grunge style: dark contrasting colors, ink splotches and trails, and more chaotic aesthetics create an aura of energy and movement.


Design by Jordan Jacob


Design by Chupavi

Make your brand designs stand out

With all that’s been said, it’s important to remember that while it’s good to adopt the latest trends to stay relevant, it’s equally important to align your designs with your branding identity and unique brand style.

If you need help with any of your design needs — whether it’s for web design, graphic design, or print media design — Ilfusion has the experience, talent, and tools to help your brand designs stand out.

Give us a call at 888-420-5115, or send us an email at [email protected].

Tags: , , ,

Categorized in:

Featured Articles

February 1, 2018 | By: Ilfusion Team

How To Start an SEO Campaign in 6 Steps

Starting a Search Engine Optimization (SEO) campaign can be tricky for any digital marketer. How do you begin? What is the most important element to implement? How do you know if it’s working? Don’t be overwhelmed, though. Starting an SEO... view more

September 26, 2017 | By: Tinny

5 Signs You Need to Hire a Marketing Agency

Marketing is a crucial part of your business strategy. It’s what keeps the gears turning and the driving force of your company’s sales. For small businesses, marketing is important in getting the word out there that your company exists and... view more

September 21, 2017 | By: Tinny

Key Advantages of Video Marketing for Your Growing Business

There has been a rise in the use of mobile devices to access the internet, and there are no signs of it slowing down anytime soon. In this era where most people thrive on living on the go, video marketing... view more

September 13, 2017 | By: Tinny

5 Things You Need to Know: Image Optimization for SEO

If you’re a company whose content strategy relies on images, or if your business blog is image-heavy, it’s high time for you to think about optimizing your images for SEO — if you haven’t done so already. While there isn’t... view more

August 2, 2017 | By: Tinny

Tips on How to Choose the Best Keywords for Your Website

Not sure on what keywords to use? Read more on how to search for the best keywords for your webpage. When you have an SEO or PPC campaign, it all starts with one basic element: keyword research. Keywords are the... view more

July 26, 2017 | By: Tinny

Top 3 Search Ranking Factors You Should Know About

Read more on what it takes to improve your search engine ranking. Landing on the first page of Google’s search engine results is one of the ultimate marketing goals of many website owners. While Google is keeping mum on what... view more

June 28, 2017 | By: Tinny

The Importance of Social Media in SEO

Here’s why you need social media for your SEO. Nowadays, social media has inarguably become an indispensable tool in any marketing strategy. SEO, of course, is also one of those tools that have evolved with the many trends and changes... view more

April 27, 2017 | By: Tinny

5 Ways to Dominate Google’s Search Results in 2017

Here’s how to place your website at the top of search engine results. Creating a website that doesn’t rank well in Google’s search engine results page (SERP) doesn’t translate well to your overall business effort. In recent years, Google has... view more

July 2, 2015 | By: The Conductor

Let’s talk about “The Fold”

We hear it a lot; client feedback that is focused on what content is and is not “above the fold”. To be perfectly honest, this old newspaper term can be a cause of frustration when it comes to good user... view more

June 3, 2015 | By: The Doctor

The Turbit

This crazy ol’ world of ours is spinning faster and faster everyday. Not literally, as we would all be slung to our spacey-doom. I mean figuratively we are all moving more quickly and filling every moment with some bit of... view more

May 6, 2015 | By: Ilfusion Team

How Your Website Can Survive Mobilegeddon

Think your website is mobile friendly? Think again. Google’s new functionality changes have created a frantic need for websites to be optimized for mobile. Mobilegeddon is upon us, and your website could be at risk. See infographic below.

April 23, 2015 | By: El Jefe

Website Cost: A Day at the Ballpark

A question that I get on a regular basis (read: every day) is, “How much will my new website cost?”. To which I typically say something like, “Well, that varies based on the amount of work that’s required to complete... view more

April 7, 2015 | By: The Inventor

Are you a Webspammer?

SEO practices are very different today than how they were even just a few years ago. The number one key to ranking well in search engines today is to create unique quality content. First post it on your website or... view more

March 25, 2015 | By: Ilfusion Team

Social Media Happenings

Ilfusion loves to bring you news on the newest social media functions and trends. Recently, there have been three major happenings in the social media world. Meerkat, a new app that has risen to fame due to the 2015 music... view more

March 12, 2015 | By: The Conductor

The Big Picture

Whether you’re laser-focused on a specific project, or taking a comprehensive approach to your marketing efforts, one aspect doesn’t change: always look at the big picture. Companies often shop at least a few agencies when they’re considering engagement with an... view more