March 16, 2022 | By:

What You Need to Know About Google Discover

Google is constantly improving their suite of products with one goal in mind: to make the user experience even better. Among the improvements that they have introduced is Google Discover — a new way for users to literally discover personalized content without having to search for it.

What Is Google Discover?

Google Discover is a feature that replaced Google Feed in 2018 and aims to show users hand-selected content that’s related to their interests and their past activity.

How is it different from Google Search? With Search, users have to make a query, and Google will show results in response to your search. With Discover, however, Google automatically shows a highly personalized feed without needing to search, and since Google’s algorithm is dynamic, this feed is automatically refreshed as new content is published.

Some of the factors that come into play in the kind of content Google shows on your Discover feed are:

  • Your Google Search history
  • Your browser history
  • Your location, if you have allowed the permission
  • Your activity on some installed apps, depending on your settings

As of this writing, Google Discover can be accessed through the homepage of the Google mobile app.

google mobile

Is Google Discover Important for SEO?

Although Google didn’t explicitly say that Google Discover is an SEO factor, it has its merits that could help improve your SEO strategy.

1. It helps in driving organic web traffic

One is that Google Discover can serve as a good source of organic traffic. When users open their Google app and see your content on the Discover feed, it’s highly likely that they might click through the link. As such, getting more traffic through Google Discover can be quite valuable, as organic click-throughs are important factors in boosting a web page’s SEO ranking.

However, Google has a caveat: Because of the “serendipitous nature” of Discover — meaning that the Discover feed can be quite unpredictable — traffic coming from Discover is considered less dependable compared to Google Search. It is thus more prudent to use Google Discover as a supplement to your content marketing and SEO strategy instead of making it a top priority.

2. It helps you gain more insight

Google Search Console is also adding a reporting tool called “Discover” that allows you to see more data about your Google Discover performance. Through this, you can see:

  • How often your content is shown in Discover, as well as the overall traffic gained
  • What types of content are performing well in Discover
  • How your content’s performance in Discover compares to its performance in Google Search

This data helps you determine what content performs best and how you can improve underperforming content. It also provides you more insight into what types of content your audiences are interested in.

As of this writing, the rollout of this feature is gradual, but you can typically see this under the “Performance” tab of Search Console.

google search console
Image courtesy of Search Engine Land

Can You Optimize Your Content for Google Discover?

According to Google, all indexed content is automatically eligible to appear in Discover, as long as it meets Discover’s content policies. Google also takes into account content that demonstrates expertise, authoritativeness, and trustworthiness (E-A-T).

They further emphasized that no special tags nor structured data are required to increase your chances of getting into Google Discover. However, they also emphasized that “being eligible to appear in Discover is not a guarantee of appearing.”

Nevertheless, there are steps you can do to increase your chances of getting into Google Discover:

1. Ensure that your content is optimized for Google E-A-T

As mentioned, the E-A-T algorithm has a huge influence on Google’s decision to include your content in Discover. Google has a detailed document on how they evaluate content quality, including the details on how a piece of content is considered to have a high level of Expertise, Authoritativeness, and Trustworthiness (E-A-T).

Basically, this means that you create content that’s high-quality, thoroughly researched, and relevant. It’s important to cite credible sources for your content and/or include the latest statistics/research data and link it back to the original source.

Be also sure that your page titles and headlines accurately and succinctly describe what your content is about. Google does not favor and even penalize content with clickbait titles or those that use any tactics that manipulate readers into opening the page (e.g., sensationalizing, catering to morbidity or outrage, etc.).

2. Include compelling images in your content

Including high-quality, eye-catching images in your content is a good way to gain more screen space and increase engagement. In fact, Google Discover explicitly encourages using large images, as it’s seen to boost CTR by as much as 79%.

A few things to do:

  • Use the max-image-preview:large meta tag to signal Google’s algorithm to feature your image in the feed preview in a large format.
  • Ensure that your image is professional-quality and is at least 1200 px wide.
  • Avoid using your brand or site logo as your featured image.
3. Ensure mobile usability and compatibility

Since Discovery is a mobile-centric feature, it makes sense to prioritize mobile compatibility. However, it’s important to understand that being mobile-friendly or mobile-compatible doesn’t just mean shrinking a website to fit any mobile device.

The key here is usability: it must be responsive, aesthetically pleasing, legible to read, and properly designed so that links are easily clickable. For content, in particular, pay attention to your formatting:

  • Use the proper header tags for your title, subheadings, and so forth
  • Trim your content into shorter paragraphs (2 to 3 sentences per paragraph)
  • Use bullet points or numbered lists
  • Include images or white space for visual breaks

Some tools you can use to test your website’s mobile usability and compatibility are Google’s Mobile-Friendly Test and the Mobile Usability report in Search Console.

Optimize Your Content Strategy with Experts

Google Discover is but one of the many avenues in digital marketing where you can reach and engage with your target audience. If you need any help with your content marketing, search engine optimization, or digital marketing in general, Ilfusion has all the tools and years of expertise to drive results for your brand.

Call us at 888-420-5115, or send us an email at [email protected] to get started!

Tags: , , , ,

Categorized in:

Featured Articles

February 1, 2018 | By: Ilfusion Team

How To Start an SEO Campaign in 6 Steps

Starting a Search Engine Optimization (SEO) campaign can be tricky for any digital marketer. How do you begin? What is the most important element to implement? How do you know if it’s working? Don’t be overwhelmed, though. Starting an SEO... view more

September 26, 2017 | By: Tinny

5 Signs You Need to Hire a Marketing Agency

Marketing is a crucial part of your business strategy. It’s what keeps the gears turning and the driving force of your company’s sales. For small businesses, marketing is important in getting the word out there that your company exists and... view more

September 21, 2017 | By: Tinny

Key Advantages of Video Marketing for Your Growing Business

There has been a rise in the use of mobile devices to access the internet, and there are no signs of it slowing down anytime soon. In this era where most people thrive on living on the go, video marketing... view more

September 13, 2017 | By: Tinny

5 Things You Need to Know: Image Optimization for SEO

If you’re a company whose content strategy relies on images, or if your business blog is image-heavy, it’s high time for you to think about optimizing your images for SEO — if you haven’t done so already. While there isn’t... view more

August 2, 2017 | By: Tinny

Tips on How to Choose the Best Keywords for Your Website

When you have an SEO or PPC campaign, it all starts with one basic element: keyword research. Keywords are the driving force that enable web crawlers and indexers to find your page through the throngs of websites in the world-wide... view more

July 26, 2017 | By: Tinny

Top 3 Search Ranking Factors You Should Know About

Landing on the first page of Google’s search engine results is one of the ultimate marketing goals of many website owners. While Google is keeping mum on what exactly gets you to the top of their SERPs, there are factors... view more

June 28, 2017 | By: Tinny

The Importance of Social Media in SEO

Nowadays, social media has inarguably become an indispensable tool in any marketing strategy. SEO, of course, is also one of those tools that have evolved with the many trends and changes that has occurred through time. This leads marketers to... view more

April 27, 2017 | By: Tinny

5 Ways to Dominate Google’s Search Results in 2017

Here’s how to place your website at the top of search engine results. Creating a website that doesn’t rank well in Google’s search engine results page (SERP) doesn’t translate well to your overall business effort. In recent years, Google has... view more

July 2, 2015 | By: The Conductor

Let’s talk about “The Fold”

We hear it a lot; client feedback that is focused on what content is and is not “above the fold”. To be perfectly honest, this old newspaper term can be a cause of frustration when it comes to good user... view more

June 3, 2015 | By: The Doctor

The Turbit

This crazy ol’ world of ours is spinning faster and faster everyday. Not literally, as we would all be slung to our spacey-doom. I mean figuratively we are all moving more quickly and filling every moment with some bit of... view more

May 6, 2015 | By: Ilfusion Team

How Your Website Can Survive Mobilegeddon

Think your website is mobile friendly? Think again. Google’s new functionality changes have created a frantic need for websites to be optimized for mobile. Mobilegeddon is upon us, and your website could be at risk. See infographic below.

April 23, 2015 | By: El Jefe

Website Cost: A Day at the Ballpark

A question that I get on a regular basis (read: every day) is, “How much will my new website cost?”. To which I typically say something like, “Well, that varies based on the amount of work that’s required to complete... view more

April 7, 2015 | By: The Inventor

Are you a Webspammer?

SEO practices are very different today than how they were even just a few years ago. The number one key to ranking well in search engines today is to create unique quality content. First post it on your website or... view more

March 25, 2015 | By: Ilfusion Team

Social Media Happenings

Ilfusion loves to bring you news on the newest social media functions and trends. Recently, there have been three major happenings in the social media world. Meerkat, a new app that has risen to fame due to the 2015 music... view more

March 12, 2015 | By: The Conductor

The Big Picture

Whether you’re laser-focused on a specific project, or taking a comprehensive approach to your marketing efforts, one aspect doesn’t change: always look at the big picture. Companies often shop at least a few agencies when they’re considering engagement with an... view more