July 30, 2020 | By:

How to Design a Website Homepage that Converts

A website’s homepage is equivalent to a brick-and-mortar storefront. It draws people in and sets the first impression of your brand. 

Having a well-designed homepage can be a key differentiator in creating a website that effectively converts visitors and drives sales.

Whether you’re launching your website for the first time, or if you’re thinking of a redesign, here are some tips on creating a great homepage for your business website that converts:

1. Have a consistent branding identity

One of the hallmarks of an effective homepage design is being able to tell who you are and what you offer at a glance. 

This can be achieved by having a solid and consistent branding identity, which spans from your color palette, fonts, web copy, graphics, and more.

Using a cohesive homepage design also adds to your credibility as a brand. A professionally designed website gives off the impression that you are also able to apply the same level of professionalism in your business dealings.

2. Choose a layout that’s easy to navigate

Keep your layout clean, simple, and easy to navigate. Site visitors must be able to find what they need at a glance, or in just one or two clicks.

Additionally, ensure that solid user experience (UX) guidelines are applied so that your site visitors are most likely to see them in places where they expect to find them . These are your menus, contact information, and call-to-action button—just to name a few.

It also comes in handy to display subtle directional cues, such as arrows, specific colors, or images. These visual cues serve as guides to your users’ eyes so they naturally flow from one section to another. 

3. Include a clear call-to-action

Many businesses make the mistake of creating a homepage without a clear goal in mind. Do you want them to buy now, schedule a demo, or sign up for a free trial? 

Whatever your goal is, usher visitors to the next step of the sales process by providing a clear call-to-action (CTA).

Your CTA button should also be easily identifiable. Use contrasting colors to make it stand out, and craft an engaging CTA phrase that will draw users to click it. 

Most important of all, each CTA should have a landing page that accurately corresponds to the offer given.

4. Optimize site speed

A slow-loading site not only leads web visitors away from your site but it also hurts your conversion rate.

As was mentioned, keep your design simple and minimalistic. The fewer design elements and unnecessary plugins your site has, the more likely that your webpage will load faster.

Optimize images and videos to a web-friendly file size. Reduce redirects and HTTP requests as much as possible. It’s also recommended to enable file compression and to use browser caching. 

5. Make your business website mobile-friendly

In the same vein as the previous point, it’s important now more than ever to make your website and your landing pages mobile-friendly.

This goes beyond just having a responsive web design. It’s also about providing great user experience.

This includes other mobile-optimization design considerations such as the following:

  • Legible typeface and font sizes
  • Larger CTA buttons
  • Tap targets with ample space for tapping
  • Auto-fill form fields
  • Options for guest checkouts
  • Auto-detection of location settings
  • Core web vitals
6. Feature a video

Videos have been proven to be one of the most engaging types of content, making them a potent addition to any homepage design. 

In fact, studies have shown that including a video on a website homepage increases conversion rates by at least 20%.

Feature an explainer video on your homepage that creatively demonstrates who you are as a company and what you can offer. 

Your video should be short, concise, and persuasive. Focus on your value proposition: What sets you apart from everyone else?

Need help with your website?

Your website is one of the most important investments you can make for your business. 

If you need help with any of your website needs — whether it’s web design, redesign, web development, or video production — Ilfusion has the professional experience to lend you a hand.

Give us a call at 888-420-5115, or send us an email at [email protected].

Tags: , , , ,

Categorized in:

Featured Articles

February 1, 2018 | By: Ilfusion Team

How To Start an SEO Campaign in 6 Steps

Starting a Search Engine Optimization (SEO) campaign can be tricky for any digital marketer. How do you begin? What is the most important element to implement? How do you know if it’s working? Don’t be overwhelmed, though. Starting an SEO... view more

September 26, 2017 | By: Tinny

5 Signs You Need to Hire a Marketing Agency

Marketing is a crucial part of your business strategy. It’s what keeps the gears turning and the driving force of your company’s sales. For small businesses, marketing is important in getting the word out there that your company exists and... view more

September 21, 2017 | By: Tinny

Key Advantages of Video Marketing for Your Growing Business

There has been a rise in the use of mobile devices to access the internet, and there are no signs of it slowing down anytime soon. In this era where most people thrive on living on the go, video marketing... view more

September 13, 2017 | By: Tinny

5 Things You Need to Know: Image Optimization for SEO

If you’re a company whose content strategy relies on images, or if your business blog is image-heavy, it’s high time for you to think about optimizing your images for SEO — if you haven’t done so already. While there isn’t... view more

August 2, 2017 | By: Tinny

Tips on How to Choose the Best Keywords for Your Website

When you have an SEO or PPC campaign, it all starts with one basic element: keyword research. Keywords are the driving force that enable web crawlers and indexers to find your page through the throngs of websites in the world-wide... view more

July 26, 2017 | By: Tinny

Top 3 Search Ranking Factors You Should Know About

Landing on the first page of Google’s search engine results is one of the ultimate marketing goals of many website owners. While Google is keeping mum on what exactly gets you to the top of their SERPs, there are factors... view more

June 28, 2017 | By: Tinny

The Importance of Social Media in SEO

Nowadays, social media has inarguably become an indispensable tool in any marketing strategy. SEO, of course, is also one of those tools that have evolved with the many trends and changes that has occurred through time. This leads marketers to... view more

April 27, 2017 | By: Tinny

5 Ways to Dominate Google’s Search Results in 2017

Here’s how to place your website at the top of search engine results. Creating a website that doesn’t rank well in Google’s search engine results page (SERP) doesn’t translate well to your overall business effort. In recent years, Google has... view more

July 2, 2015 | By: The Conductor

Let’s talk about “The Fold”

We hear it a lot; client feedback that is focused on what content is and is not “above the fold”. To be perfectly honest, this old newspaper term can be a cause of frustration when it comes to good user... view more

June 3, 2015 | By: The Doctor

The Turbit

This crazy ol’ world of ours is spinning faster and faster everyday. Not literally, as we would all be slung to our spacey-doom. I mean figuratively we are all moving more quickly and filling every moment with some bit of... view more

May 6, 2015 | By: Ilfusion Team

How Your Website Can Survive Mobilegeddon

Think your website is mobile friendly? Think again. Google’s new functionality changes have created a frantic need for websites to be optimized for mobile. Mobilegeddon is upon us, and your website could be at risk. See infographic below.

April 23, 2015 | By: El Jefe

Website Cost: A Day at the Ballpark

A question that I get on a regular basis (read: every day) is, “How much will my new website cost?”. To which I typically say something like, “Well, that varies based on the amount of work that’s required to complete... view more

April 7, 2015 | By: The Inventor

Are you a Webspammer?

SEO practices are very different today than how they were even just a few years ago. The number one key to ranking well in search engines today is to create unique quality content. First post it on your website or... view more

March 25, 2015 | By: Ilfusion Team

Social Media Happenings

Ilfusion loves to bring you news on the newest social media functions and trends. Recently, there have been three major happenings in the social media world. Meerkat, a new app that has risen to fame due to the 2015 music... view more

March 12, 2015 | By: The Conductor

The Big Picture

Whether you’re laser-focused on a specific project, or taking a comprehensive approach to your marketing efforts, one aspect doesn’t change: always look at the big picture. Companies often shop at least a few agencies when they’re considering engagement with an... view more