January 2, 2020 | By:

4 Reasons Why Website Page Speed Is Crucial for SEO

Website page speed is the time it takes for the content of your web page to be fully displayed. In this era of lightning-fast internet speeds and the growing expectations of users for convenience, page load speed is of the utmost importance

A number of factors affect the page speed of a website other than sluggish internet connection: how heavy your site elements are, the file size of your images, the number of page redirects, and your caching settings. Whatever the reasons, slow website page speed affects the overall performance of your website, and most especially when it comes to SEO. 

 Here are specific reasons why site speed optimization should be part of your SEO strategy. 

1. Organic Search Ranking

Google puts a lot of importance on website speed and performance. For years, Google has included page load speed in their search ranking algorithms as part of their continuing efforts to improve user experience. What this means is that pages with fast loading speeds and accelerated mobile pages (AMPs) specifically are prioritized in search engine results pages (SERPs) when search queries are made through a mobile device.

Essentially, a slow page speed makes it difficult for search engines to crawl your page, and this could affect your indexing. All of this results in low organic search ranking which would badly hurt your SEO.

2. Page Views and Impressions

According to Akamai and Gomez.com, web users typically expect a website to load in 2 seconds or less. More than that timeframe and 53% of mobile users will abandon a site, leading to fewer page views and impressions. 

Another study adds to this statistic: even as little as a 1-second delay in page load time leads to 11% loss of page views—a significant number that could adversely affect your SEO rankings.

3. Usability and User Experience

According to a study conducted by Nielsen Norman Group, users engage more with a website when they can focus on the content and user experience instead of wasting their time waiting. 

Performance equates to user experience, and the slower your page loads, the less confidence and trust your customers will have in your site.

4. Revenue and Conversion Rates

Amazon revealed that 10 years ago, they found out that a 100-millisecond delay led to a drop in revenue by 1%—this translates to millions of dollars lost for a company as huge as Amazon. Imagine the ramifications of this decade-past statistic in today’s increasingly fast digital landscape.

A more recent study conducted by Akamai and Gomez.com also found that for most companies, a 1-second delay can result in a 7% reduction in conversions. This is often the scenario for eCommerce sites when shoppers experience page load issues and ultimately leave the website, resulting in lower conversion rates.

What You Can Do to Boost Website Page Speed

Fortunately, there are online tools you can use for free that can help you determine whether your website’s page load speed is up to par. 

One example is Google’s PageSpeed Insights. Aside from a detailed analysis of your website’s page speed performance, Google also provides suggestions on how to make your page faster.

A few things you can to optimize page load speeds:

  • Compress web image sizes using tools such as TinyPNG and Compressor.io.
  • Place JS and CSS in external files, both to boost page load time and for easier site maintenance.
  • Keep plugins at a minimum; as much as possible, use built-in plugins to conserve website bandwidth.
  • Optimize caching; it is recommended to use expires headers for static website components and cache-control headers for dynamic components.
  • Avoid redirects whenever possible, and reduce HTTP requests.
Need Help with SEO and Web Development/Maintenance?

Every second counts when it comes to page load times, and every millisecond of delay could affect your business. If you need help with any of your SEO needs, or with web development and/or maintenance, Ilfusion has the expertise and the right people to help you reach your goals.

Give us a call at 888-420-5115, or send us an email to creative@ilfusion.com to get started.

Tags: , , , ,

Categorized in:

Featured Articles

February 1, 2018 | By: Ilfusion Team

How To Start an SEO Campaign in 6 Steps

Starting a Search Engine Optimization (SEO) campaign can be tricky for any digital marketer. How do you begin? What is the most important element to implement? How do you know if it’s working? Don’t be overwhelmed, though. Starting an SEO... view more

September 26, 2017 | By: Tinny

5 Signs You Need to Hire a Marketing Agency

Marketing is a crucial part of your business strategy. It’s what keeps the gears turning and the driving force of your company’s sales. For small businesses, marketing is important in getting the word out there that your company exists and... view more

September 21, 2017 | By: Tinny

Key Advantages of Video Marketing for Your Growing Business

There has been a rise in the use of mobile devices to access the internet, and there are no signs of it slowing down anytime soon. In this era where most people thrive on living on the go, video marketing... view more

September 13, 2017 | By: Tinny

5 Things You Need to Know: Image Optimization for SEO

If you’re a company whose content strategy relies on images, or if your business blog is image-heavy, it’s high time for you to think about optimizing your images for SEO — if you haven’t done so already. While there isn’t... view more

August 2, 2017 | By: Tinny

Tips on How to Choose the Best Keywords for Your Website

Not sure on what keywords to use? Read more on how to search for the best keywords for your webpage. When you have an SEO or PPC campaign, it all starts with one basic element: keyword research. Keywords are the... view more

July 26, 2017 | By: Tinny

Top 3 Search Ranking Factors You Should Know About

Read more on what it takes to improve your search engine ranking. Landing on the first page of Google’s search engine results is one of the ultimate marketing goals of many website owners. While Google is keeping mum on what... view more

June 28, 2017 | By: Tinny

The Importance of Social Media in SEO

Here’s why you need social media for your SEO. Nowadays, social media has inarguably become an indispensable tool in any marketing strategy. SEO, of course, is also one of those tools that have evolved with the many trends and changes... view more

April 27, 2017 | By: Tinny

5 Ways to Dominate Google’s Search Results in 2017

Here’s how to place your website at the top of search engine results. Creating a website that doesn’t rank well in Google’s search engine results page (SERP) doesn’t translate well to your overall business effort. In recent years, Google has... view more

July 2, 2015 | By: The Conductor

Let’s talk about “The Fold”

We hear it a lot; client feedback that is focused on what content is and is not “above the fold”. To be perfectly honest, this old newspaper term can be a cause of frustration when it comes to good user... view more

June 3, 2015 | By: The Doctor

The Turbit

This crazy ol’ world of ours is spinning faster and faster everyday. Not literally, as we would all be slung to our spacey-doom. I mean figuratively we are all moving more quickly and filling every moment with some bit of... view more

May 6, 2015 | By: Ilfusion Team

How Your Website Can Survive Mobilegeddon

Think your website is mobile friendly? Think again. Google’s new functionality changes have created a frantic need for websites to be optimized for mobile. Mobilegeddon is upon us, and your website could be at risk. See infographic below.

April 23, 2015 | By: El Jefe

Website Cost: A Day at the Ballpark

A question that I get on a regular basis (read: every day) is, “How much will my new website cost?”. To which I typically say something like, “Well, that varies based on the amount of work that’s required to complete... view more

April 7, 2015 | By: The Inventor

Are you a Webspammer?

SEO practices are very different today than how they were even just a few years ago. The number one key to ranking well in search engines today is to create unique quality content. First post it on your website or... view more

March 25, 2015 | By: Ilfusion Team

Social Media Happenings

Ilfusion loves to bring you news on the newest social media functions and trends. Recently, there have been three major happenings in the social media world. Meerkat, a new app that has risen to fame due to the 2015 music... view more

March 12, 2015 | By: The Conductor

The Big Picture

Whether you’re laser-focused on a specific project, or taking a comprehensive approach to your marketing efforts, one aspect doesn’t change: always look at the big picture. Companies often shop at least a few agencies when they’re considering engagement with an... view more