June 3, 2015 | By:

The Turbit

This crazy ol’ world of ours is spinning faster and faster everyday. Not literally, as we would all be slung to our spacey-doom. I mean figuratively we are all moving more quickly and filling every moment with some bit of active or passive bullshit. This go-go-go mentality has also seeped into the professional world. Specifically, “need for speed” has seeped into the creative world. The inherent problem is that creativity, art, etc, at its core, is not go-go-go but more woah-woe-Woooaaaahhh duuude. Think, 0 mph rather than 1000 mph. If we want to talk about turtles and rabbits both are losers in this space.


Let’s consider that creativity and artistic ideas are deeply fueled by dreams or daydreaming. One of those two of being completely reliant on being unconscious. Sleep means you’re typically not moving and all your systems are slowed to near death levels. All except your brain systems. That’s when creativity thrives. Creativity thrives in an environment where everything else stops matrix-bullet-time style and ideas can finally move about the cabin freely.

On day dreaming, we’re talking about a flurry of ideas and pencil’s zooming to action immediately after a brief moment of stasis and optional drooling. People! That’s not too far from sleeping with your eyes open. Day dreaming is as critical to the designer/artist/writer as the pen and paper he or she is using. But a lot of thinking and dreaming will get you nowhere.


Business functions with the primary goal to make the customer happy but honestly its actual primary goal this day and age is to get as much done as possible in the least amount of time possible. This is partly due to our culture that is driven by immediate gratification. We’re all going to die soon right? Tomorrow’s not guaranteed therefore results now are highly preferred.

It is often that we at Ilfusion have clients that come in that need something new…right now. Right now because the sooner they have the goods the sooner they can enjoy their money. That’s completely understandable because money is pretty friggin’ sweet. IF I have one person making boxes that yields 10 cents then I want more boxes being made. I must get that one box maker making as many as possible as quickly as possible…then I will think about getting two box makers. I need all my box makers going 1000 mph.

Brilliant! the conflict becomes crystal clear. Creativity is slow, business is not slow.


How we solve this is finding a happy medium. If you’re team is filled with fresh faces from college your speed will be greatly hindered as most institutions of higher learning give lots of breathing room for students to figure things out. Students are acclimated to long production times. Very fresh professionals have not yet built their experience level to pump out work as quickly as business needs…and surely not at a satisfying quality. Experience is the best ingredient for timely production speed and quality.

But experience alone won’t win the day. Having solid operating procedures and processes in place also helps create structure. Without structure creativity seems to swirl and vanish like a fart in the wind. Creativity is best when partnered with discipline, limitation and direction. Which sounds like a real buzz kill but when we can transform an “artist” into a “problem solver” we see speed increase and enhanced results from the work that is produced.

The Obvious Conclusion

Experience and Processes are the most effective ways to take 0 mph to something more like 88 mph. “You’re telling me you tied a Delorean into a blog post!?”. Any faster and you will ultimately burn out your creative or be handed something that is…crap. After a handful of years, Ilfusion has employed valuable talented people that have experience. Ilfusion has also built a business that truly has the right processes in place to be as quick as possible and still produce award-winning work. To wrap this up in a trite little package, you’re not dreaming! Ilfusion is that good! Call us today…It’s time to finish the race. Did you wince? I did too. We have that in common now.

Tags: , , , , , , ,

Categorized in: , ,

Featured Articles

February 1, 2018 | By: Ilfusion Team

How To Start an SEO Campaign in 6 Steps

Starting a Search Engine Optimization (SEO) campaign can be tricky for any digital marketer. How do you begin? What is the most important element to implement? How do you know if it’s working? Don’t be overwhelmed, though. Starting an SEO... view more

September 26, 2017 | By: Tinny

5 Signs You Need to Hire a Marketing Agency

Marketing is a crucial part of your business strategy. It’s what keeps the gears turning and the driving force of your company’s sales. For small businesses, marketing is important in getting the word out there that your company exists and... view more

September 21, 2017 | By: Tinny

Key Advantages of Video Marketing for Your Growing Business

There has been a rise in the use of mobile devices to access the internet, and there are no signs of it slowing down anytime soon. In this era where most people thrive on living on the go, video marketing... view more

September 13, 2017 | By: Tinny

5 Things You Need to Know: Image Optimization for SEO

If you’re a company whose content strategy relies on images, or if your business blog is image-heavy, it’s high time for you to think about optimizing your images for SEO — if you haven’t done so already. While there isn’t... view more

August 2, 2017 | By: Tinny

Tips on How to Choose the Best Keywords for Your Website

When you have an SEO or PPC campaign, it all starts with one basic element: keyword research. Keywords are the driving force that enable web crawlers and indexers to find your page through the throngs of websites in the world-wide... view more

July 26, 2017 | By: Tinny

Top 3 Search Ranking Factors You Should Know About

Landing on the first page of Google’s search engine results is one of the ultimate marketing goals of many website owners. While Google is keeping mum on what exactly gets you to the top of their SERPs, there are factors... view more

June 28, 2017 | By: Tinny

The Importance of Social Media in SEO

Nowadays, social media has inarguably become an indispensable tool in any marketing strategy. SEO, of course, is also one of those tools that have evolved with the many trends and changes that has occurred through time. This leads marketers to... view more

April 27, 2017 | By: Tinny

5 Ways to Dominate Google’s Search Results in 2017

Here’s how to place your website at the top of search engine results. Creating a website that doesn’t rank well in Google’s search engine results page (SERP) doesn’t translate well to your overall business effort. In recent years, Google has... view more

July 2, 2015 | By: The Conductor

Let’s talk about “The Fold”

We hear it a lot; client feedback that is focused on what content is and is not “above the fold”. To be perfectly honest, this old newspaper term can be a cause of frustration when it comes to good user... view more

May 6, 2015 | By: Ilfusion Team

How Your Website Can Survive Mobilegeddon

Think your website is mobile friendly? Think again. Google’s new functionality changes have created a frantic need for websites to be optimized for mobile. Mobilegeddon is upon us, and your website could be at risk. See infographic below.

April 23, 2015 | By: El Jefe

Website Cost: A Day at the Ballpark

A question that I get on a regular basis (read: every day) is, “How much will my new website cost?”. To which I typically say something like, “Well, that varies based on the amount of work that’s required to complete... view more

April 7, 2015 | By: The Inventor

Are you a Webspammer?

SEO practices are very different today than how they were even just a few years ago. The number one key to ranking well in search engines today is to create unique quality content. First post it on your website or... view more

March 25, 2015 | By: Ilfusion Team

Social Media Happenings

Ilfusion loves to bring you news on the newest social media functions and trends. Recently, there have been three major happenings in the social media world. Meerkat, a new app that has risen to fame due to the 2015 music... view more

March 12, 2015 | By: The Conductor

The Big Picture

Whether you’re laser-focused on a specific project, or taking a comprehensive approach to your marketing efforts, one aspect doesn’t change: always look at the big picture. Companies often shop at least a few agencies when they’re considering engagement with an... view more

February 25, 2015 | By: Ilfusion Team

We’re All Ears – The Idea of Social Listening

Being in the midst of football season, everyone has at least one friend that is completely obsessed with all things football. Whether that is his (or her) fantasy team, his (or her) favorite college team or everyone’s stats in general,... view more