The Importance of Social Media in SEO
Nowadays, social media has inarguably become an indispensable tool in any marketing strategy. SEO, of course, is also one of those tools that have evolved with the many trends and changes that has occurred through time.
This leads marketers to the question, “Would social media affect your SEO ranking?” Google says, “No; at least not directly.” So, how does this all come together?
Although social media isn’t a direct search ranking factor, the fact still shows that websites with high ranking positions in SERPs invest a whole lot of effort in social media engagement. Here are four ways social media marketing can positively affect SEO.
1. Builds web presence and promotion
Social media has become the best place to be if you want to be seen and heard. For online businesses, social media presence is a must if you want to reach out to a wider audience. Social media makes it possible for your business to build a web presence and promote your product, service, or simply your content. Online exposure brings traffic to your site which can potentially rank your content organically in search engines.
2. Increases click-through rate
Since social media marketing can drive more traffic to your content and build brand awareness, people are more likely to click on your content in SERPs. Higher organic click-through rates can work wonders in your marketing efforts. Also, with social media engagement, more likes and shares can mean longer content life, which is good for your SEO.
3. Increases linking to your site
With more likes and shares through social media, people have more opportunities and means to reach, and ultimately read, your content. Popular, high-quality content on social media not only builds your reputation but also increases the likelihood of backlinking content to your site. Links to your content from social media speeds up the process of Google indexing your site, which boosts your SEO ranking.
4. Aids in branded keywords
Social media builds brand awareness, which means that customers are more likely to search for your brand with a keyword phrase. Branded keywords can help you rank in SERPs for related or similar keyword phrases. Moreover, social media accounts of reputable companies are more likely to appear in search results for branded keywords.
While Google isn’t clear in explaining how social media can affect SEO, all of the points stated above are proof that social media holds an important place in all of our marketing efforts.backlinking, branded keyword, linking, SEO, social media, web, web presence and promotion