5 Signs You Need to Hire a Marketing Agency
Marketing is a crucial part of your business strategy. It’s what keeps the gears turning and the driving force of your company’s sales. For small businesses, marketing is important in getting the word out there that your company exists and in establishing your brand identity. Without a strong marketing strategy, your company might suffer the consequences in today’s competitive market.
If you’re a company who is experiencing the following scenarios, these might be signs that you need a little help from a marketing agency.
1. Lack of funds to hire an in-house marketing team
Small businesses often struggle with hiring more people, not for the lack of competent candidates but for the lack of funds. Hiring an in-house marketing team can get expensive, especially when you consider the fact that you can’t just hire one marketing personnel to do various tasks.
When you enlist the help of a marketing agency, you wouldn’t have to worry about paying salaries and spending on payroll taxes, employee benefits, and expensive marketing tools. Hiring a marketing agency isn’t as expensive as you think; in fact, it helps you bring down overhead and staffing costs. For startups, any reduction in operational expenses is definitely favored.
2. Lack of time to market
Marketing isn’t a walk-in-the-park type of job that you can do for just a few minutes a day. Small business owners often struggle with dividing their time and having to wear so many hats.
Hiring a marketing firm gives you back the time you would have been spending on core business functions. Additionally, a good marketing agency has access to premium-level marketing tools. Getting access to marketing tools and having people do the marketing for you can effectively increase productivity, efficiency, and performance.
3. Lack of experience and expertise
Marketing is a skill that can only be perfected with experience and practice. If you’re new to the business, marketing might come as a struggle for you. Hiring topnotch marketers for your in-house team could also mean paying large salaries, and you also can’t afford to invest on hiring less-experienced marketers.
Marketing agencies are equipped with marketers who are experts in various fields in marketing, and with them are years of invaluable experience. You get access to, not just one, but a whole team of marketing experts. Agencies can provide you with people who can handle your SEO, PPC, content development and marketing, social media, and a lot more. Being experienced in the field also means that they know what works and what doesn’t in the type of industry you’re in, saving your company money that would otherwise be lost on an ineffective strategy.
4. Past marketing results were not good
If your past marketing strategy isn’t producing good results and you don’t have an idea how to pull up the numbers, it may be high time to get outside help from a marketing agency. Businesses are often guilty of being stuck in the mindset of “We’ve always done it this way.” It’s easy to get tunnel vision when you’re working from the inside.
Marketing agencies provide you with a fresh take on your current marketing strategy. They can give you an objective analysis on your current campaign, and can help you identify ways to enhance your strategy and scope out other ways to market your business.
5. Sales are declining
A decline in sales is a red flag for any business, especially if this has been going on for a while. Your leads may not be good or you may not be generating any leads at all. If you are not witnessing any growth in your sales and if your current strategy isn’t converting, it might be time to get help from a professional marketing agency.
Agencies can provide you with business advertising services to help you revolutionize your marketing efforts. With a dedicated team of experienced marketers who can analyze, monitor, and implement your marketing strategy, your sales can get back on track in no time.
Outsourcing your marketing efforts to a marketing agency saves you both time and money and allows you to focus on scaling your business. If you would like to know more, or if you’re looking for a Forth Worth marketing agency to help you with your marketing efforts, give Ilfusion a call at 888-420-5115, or send us an email [email protected].Tags: experience, expertise, hiring a marketing agency, marketing results, outsourcing your marketing efforts, save money, save time