September 26, 2017 | By:

5 Signs You Need to Hire a Marketing Agency

Marketing is a crucial part of your business strategy. It’s what keeps the gears turning and the driving force of your company’s sales. For small businesses, marketing is important in getting the word out there that your company exists and in establishing your brand identity. Without a strong marketing strategy, your company might suffer the consequences in today’s competitive market.

If you’re a company who is experiencing the following scenarios, these might be signs that you need a little help from a marketing agency.

1. Lack of funds to hire an in-house marketing team

Small businesses often struggle with hiring more people, not for the lack of competent candidates but for the lack of funds. Hiring an in-house marketing team can get expensive, especially when you consider the fact that you can’t just hire one marketing personnel to do various tasks.

When you enlist the help of a marketing agency, you wouldn’t have to worry about paying salaries and spending on payroll taxes, employee benefits, and expensive marketing tools. Hiring a marketing agency isn’t as expensive as you think; in fact, it helps you bring down overhead and staffing costs. For startups, any reduction in operational expenses is definitely favored.

2. Lack of time to market

Marketing isn’t a walk-in-the-park type of job that you can do for just a few minutes a day. Small business owners often struggle with dividing their time and having to wear so many hats.

Hiring a marketing firm gives you back the time you would have been spending on core business functions. Additionally, a good marketing agency has access to premium-level marketing tools. Getting access to marketing tools and having people do the marketing for you can effectively increase productivity, efficiency, and performance.

3. Lack of experience and expertise

Marketing is a skill that can only be perfected with experience and practice. If you’re new to the business, marketing might come as a struggle for you. Hiring topnotch marketers for your in-house team could also mean paying large salaries, and you also can’t afford to invest on hiring less-experienced marketers.

Marketing agencies are equipped with marketers who are experts in various fields in marketing, and with them are years of invaluable experience. You get access to, not just one, but a whole team of marketing experts. Agencies can provide you with people who can handle your SEO, PPC, content development and marketing, social media, and a lot more. Being experienced in the field also means that they know what works and what doesn’t in the type of industry you’re in, saving your company money that would otherwise be lost on an ineffective strategy.

4. Past marketing results were not good

If your past marketing strategy isn’t producing good results and you don’t have an idea how to pull up the numbers, it may be high time to get outside help from a marketing agency. Businesses are often guilty of being stuck in the mindset of “We’ve always done it this way.” It’s easy to get tunnel vision when you’re working from the inside.

Marketing agencies provide you with a fresh take on your current marketing strategy. They can give you an objective analysis on your current campaign, and can help you identify ways to enhance your strategy and scope out other ways to market your business.

5. Sales are declining

A decline in sales is a red flag for any business, especially if this has been going on for a while. Your leads may not be good or you may not be generating any leads at all. If you are not witnessing any growth in your sales and if your current strategy isn’t converting, it might be time to get help from a professional marketing agency.

Agencies can provide you with business advertising services to help you revolutionize your marketing efforts. With a dedicated team of experienced marketers who can analyze, monitor, and implement your marketing strategy, your sales can get back on track in no time.

Outsourcing your marketing efforts to a marketing agency saves you both time and money and allows you to focus on scaling your business. If you would like to know more, or if you’re looking for a Forth Worth marketing agency to help you with your marketing efforts, give Ilfusion a call at 888-420-5115, or send us an email creative@ilfusion.com.

Tags: , , , , , ,

Categorized in: , ,

Featured Articles

September 21, 2017 | By: Tinny

Key Advantages of Video Marketing for Your Growing Business

There has been a rise in the use of mobile devices to access the internet, and there are no signs of it slowing down anytime soon. In this era where most people thrive on living on the go, video marketing... view more

September 13, 2017 | By: Tinny

5 Things You Need to Know: Image Optimization for SEO

If you’re a company whose content strategy relies on images, or if your business blog is image-heavy, it’s high time for you to think about optimizing your images for SEO — if you haven’t done so already. While there isn’t... view more

August 2, 2017 | By: Tinny

Tips on How to Choose the Best Keywords for Your Website

Not sure on what keywords to use? Read more on how to search for the best keywords for your webpage. When you have an SEO or PPC campaign, it all starts with one basic element: keyword research. Keywords are the... view more

July 26, 2017 | By: Tinny

Top 3 Search Ranking Factors You Should Know About

Read more on what it takes to improve your search engine ranking. Landing on the first page of Google’s search engine results is one of the ultimate marketing goals of many website owners. While Google is keeping mum on what... view more

June 28, 2017 | By: Tinny

The Importance of Social Media in SEO

Here’s why you need social media for your SEO. Nowadays, social media has inarguably become an indispensable tool in any marketing strategy. SEO, of course, is also one of those tools that have evolved with the many trends and changes... view more

April 27, 2017 | By: Tinny

5 Ways to Dominate Google’s Search Results in 2017

Here’s how to place your website at the top of search engine results. Creating a website that doesn’t rank well in Google’s search engine results page (SERP) doesn’t translate well to your overall business effort. In recent years, Google has... view more

July 2, 2015 | By: The Conductor

Let’s talk about “The Fold”

We hear it a lot; client feedback that is focused on what content is and is not “above the fold”. To be perfectly honest, this old newspaper term can be a cause of frustration when it comes to good user... view more

June 3, 2015 | By: The Doctor

The Turbit

This crazy ol’ world of ours is spinning faster and faster everyday. Not literally, as we would all be slung to our spacey-doom. I mean figuratively we are all moving more quickly and filling every moment with some bit of... view more

May 6, 2015 | By: Ilfusion Team

How Your Website Can Survive Mobilegeddon

Think your website is mobile friendly? Think again. Google’s new functionality changes have created a frantic need for websites to be optimized for mobile. Mobilegeddon is upon us, and your website could be at risk. See infographic below.

April 23, 2015 | By: El Jefe

Website Cost: A Day at the Ballpark

A question that I get on a regular basis (read: every day) is, “How much will my new website cost?”. To which I typically say something like, “Well, that varies based on the amount of work that’s required to complete... view more

April 7, 2015 | By: The Inventor

Are you a Webspammer?

SEO practices are very different today than how they were even just a few years ago. The number one key to ranking well in search engines today is to create unique quality content. First post it on your website or... view more

March 25, 2015 | By: Ilfusion Team

Social Media Happenings

Ilfusion loves to bring you news on the newest social media functions and trends. Recently, there have been three major happenings in the social media world. Meerkat, a new app that has risen to fame due to the 2015 music... view more

March 12, 2015 | By: The Conductor

The Big Picture

Whether you’re laser-focused on a specific project, or taking a comprehensive approach to your marketing efforts, one aspect doesn’t change: always look at the big picture. Companies often shop at least a few agencies when they’re considering engagement with an... view more

February 25, 2015 | By: Ilfusion Team

We’re All Ears – The Idea of Social Listening

Being in the midst of football season, everyone has at least one friend that is completely obsessed with all things football. Whether that is his (or her) fantasy team, his (or her) favorite college team or everyone’s stats in general,... view more

February 19, 2015 | By: Ilfusion Team

Let’s get engaged…

No not that type of engagement, even though there are some similarities. We’re talking about agency-client engagement, and we love this stuff. We like to call our engagement a partnership because we don’t work for our clients, and our clients... view more