October 8, 2020 | By:

7 SEO Tips to Prepare Your E-Commerce Store for the Holiday Season

With Black Friday, Cyber Monday, and the Christmas shopping season only a month away, e-commerce stores are starting to prepare for the holidays.

It may be easy to overlook SEO when you’re busy assembling new marketing campaigns, stocking up inventory, and creating holiday deals, but as we embrace the new normal, digital shopping takes the limelight this year and possibly in the years beyond.

This means SEO is all the more important now. And a question stands: how do you prepare your e-commerce store for the holiday season?

Here are 7 SEO tips!

1. Optimize your website for increased traffic

The holiday season is expected to bring an onslaught of web traffic, and more so now as consumers mainly take their shopping online.

Make sure that your servers are fast enough to accommodate the increased traffic. It’s also crucial to optimize for speed and mobile SEO. Some steps that you can make:

  • Use fast and reliable e-commerce and hosting platforms: If it seems your current providers are lacking, start the migration as early as now.
  • Use a content delivery network: A CDN distributes the content delivery load of your website through the server closest to the web visitor’s location, thus speeding up page loading.
  • Leverage browser caching: Caches store page elements locally so that web pages open faster the next time a user visits your site.
2. Ensure a seamless user experience

When it comes right down to it, SEO is all about making the user experience pleasant. For e-commerce websites, this means ensuring that the shopping experience is seamless from the moment a user “window shops” right down to the checkout process. A few things you can do:

  • Rethink your shopping carts: Make revising the quantities and the variants in shopping carts easier.
  • Streamline the checkout process: Allow both guest and registered user checkouts, minimize form fields, and make the form user-friendly (i.e., form fields are easy to fill out and CTA buttons are easy to find and click).
  • Support secure payments: Security is crucial for online payments, so make sure that your chosen e-commerce platform supports SSL encryption.
  • Provide versatile payment and shipment options: Provide as many payment and shipment options as possible, including cash-on-delivery options, because online shoppers like to have the freedom to choose how they pay and which couriers they prefer.
3. Create special holiday categories and product pages

Make it easier for shoppers to spot special holiday deals by creating dedicated holiday categories and product pages on your website.

Most e-commerce platforms provide you with the option to “decorate” your online shop, so be sure to deck it with design elements that are apt for the season, as well as putting your holiday deals front and center on the homepage.

4. Optimize product descriptions and photos

Product descriptions and crisp, professional product photos are important for SEO:

  • Use relevant keywords: Be sure to include relevant long-tail keywords in your product names and descriptions. For example, instead of just “coffee beans,” be more specific by using “holiday special arabica coffee beans” instead.
  • Focus on the value and benefits of your products: In your product descriptions, cut the marketing fluff and technical jargon. Be descriptive about what value your product can offer to customers.
  • Be specific: It’s also best to be transparent about pertinent product information, such as dimensions, size, weight, etc. Product photos should also be accurately portrayed.
  • Optimize product photos: Have your products photographed by a professional. Include different angles of your product, and be sure that the file size is optimized for web viewing so that page speed is not affected.
5. Add structured data to your products

Adding more to the point above, optimize your products even further by adding structured data. A product schema can help search engine bots rank your product pages higher on search results.

There are many parameters you can specify in your product schemas, such as the price, ratings/reviews, shipping details, and more.

For instructions on how to add structured data to your products, check out these guides:

6. Repurpose and refresh existing content

If you have a business blog for your e-commerce website, existing or evergreen content can be repurposed to make it more relevant for the holiday season. Examples of what you can do:

  • Reshare content: If you have a Christmas gift guide from previous years, you can reshare it on your social media to drive more traffic to your site.
  • Repurpose to other content types: Evergreen blog content can be made into a video or an infographic.
  • Update existing content: Refresh past content by replacing irrelevant info with what’s relevant today. For example, gift guides can be updated with the latest trending products.
7. Leverage social media

It has been found time and again that social media has a significant influence on SEO. As you prepare for the holiday season, promote as early as now, especially on social media:

  • Add a sense of thrill: Create a teaser post that something exciting is coming soon. For example, if you’re launching a new special product or bundle deals for the holidays, post a sneak peek photo or a “coming soon” post.
  • Run holiday marketing campaigns: Be it a raffle, a series of posts about holiday shopping tips, or fun and heartfelt videos about how your products can make the holidays more special, the aim is to run campaigns that promote social engagement. The more engagement, the higher the chances of driving traffic to your e-commerce site and converting visitors to paying customers.

Need help with your e-commerce website or digital marketing?

Whether you need advice on revamping your e-commerce site, crafting effective digital marketing campaigns, creating eye-catching graphics and videos, or having your products professionally photographed, Ilfusion is here to help.

Call us at 888-420-5115, or send us an email at creative@ilfusion.com to get started!

Tags: , , , ,

Categorized in:

Featured Articles

February 1, 2018 | By: Ilfusion Team

How To Start an SEO Campaign in 6 Steps

Starting a Search Engine Optimization (SEO) campaign can be tricky for any digital marketer. How do you begin? What is the most important element to implement? How do you know if it’s working? Don’t be overwhelmed, though. Starting an SEO... view more

September 26, 2017 | By: Tinny

5 Signs You Need to Hire a Marketing Agency

Marketing is a crucial part of your business strategy. It’s what keeps the gears turning and the driving force of your company’s sales. For small businesses, marketing is important in getting the word out there that your company exists and... view more

September 21, 2017 | By: Tinny

Key Advantages of Video Marketing for Your Growing Business

There has been a rise in the use of mobile devices to access the internet, and there are no signs of it slowing down anytime soon. In this era where most people thrive on living on the go, video marketing... view more

September 13, 2017 | By: Tinny

5 Things You Need to Know: Image Optimization for SEO

If you’re a company whose content strategy relies on images, or if your business blog is image-heavy, it’s high time for you to think about optimizing your images for SEO — if you haven’t done so already. While there isn’t... view more

August 2, 2017 | By: Tinny

Tips on How to Choose the Best Keywords for Your Website

Not sure on what keywords to use? Read more on how to search for the best keywords for your webpage. When you have an SEO or PPC campaign, it all starts with one basic element: keyword research. Keywords are the... view more

July 26, 2017 | By: Tinny

Top 3 Search Ranking Factors You Should Know About

Read more on what it takes to improve your search engine ranking. Landing on the first page of Google’s search engine results is one of the ultimate marketing goals of many website owners. While Google is keeping mum on what... view more

June 28, 2017 | By: Tinny

The Importance of Social Media in SEO

Here’s why you need social media for your SEO. Nowadays, social media has inarguably become an indispensable tool in any marketing strategy. SEO, of course, is also one of those tools that have evolved with the many trends and changes... view more

April 27, 2017 | By: Tinny

5 Ways to Dominate Google’s Search Results in 2017

Here’s how to place your website at the top of search engine results. Creating a website that doesn’t rank well in Google’s search engine results page (SERP) doesn’t translate well to your overall business effort. In recent years, Google has... view more

July 2, 2015 | By: The Conductor

Let’s talk about “The Fold”

We hear it a lot; client feedback that is focused on what content is and is not “above the fold”. To be perfectly honest, this old newspaper term can be a cause of frustration when it comes to good user... view more

June 3, 2015 | By: The Doctor

The Turbit

This crazy ol’ world of ours is spinning faster and faster everyday. Not literally, as we would all be slung to our spacey-doom. I mean figuratively we are all moving more quickly and filling every moment with some bit of... view more

May 6, 2015 | By: Ilfusion Team

How Your Website Can Survive Mobilegeddon

Think your website is mobile friendly? Think again. Google’s new functionality changes have created a frantic need for websites to be optimized for mobile. Mobilegeddon is upon us, and your website could be at risk. See infographic below.

April 23, 2015 | By: El Jefe

Website Cost: A Day at the Ballpark

A question that I get on a regular basis (read: every day) is, “How much will my new website cost?”. To which I typically say something like, “Well, that varies based on the amount of work that’s required to complete... view more

April 7, 2015 | By: The Inventor

Are you a Webspammer?

SEO practices are very different today than how they were even just a few years ago. The number one key to ranking well in search engines today is to create unique quality content. First post it on your website or... view more

March 25, 2015 | By: Ilfusion Team

Social Media Happenings

Ilfusion loves to bring you news on the newest social media functions and trends. Recently, there have been three major happenings in the social media world. Meerkat, a new app that has risen to fame due to the 2015 music... view more

March 12, 2015 | By: The Conductor

The Big Picture

Whether you’re laser-focused on a specific project, or taking a comprehensive approach to your marketing efforts, one aspect doesn’t change: always look at the big picture. Companies often shop at least a few agencies when they’re considering engagement with an... view more