September 18, 2019 | By:

5 Brilliant Branded Video Ideas to Promote Your Business

Videos are great tools that can support a variety of marketing and business objectives. This includes driving sales, fostering customer education, boosting customer experience, encouraging customer retention, and promoting brand awareness and recognition.

Focusing on the final item on the list above, the best way to promote your brand online is through branded video content. Branded videos are a new type of video marketing strategy that focuses first on audience connection and engagement.

What are branded videos?

To put simply, branded videos are aimed at brand building and distributing a distinct and unique brand message to audiences.

Unlike traditional advertising videos, branded video content is not overtly promotional and is narrative-driven. This means that these types of videos capitalize on connecting with audiences on an emotional level through brand storytelling.

5 Brilliant Branded Video Ideas to Promote Your Business

With so much video content available online, it’s essential for brands to create powerful and brilliant branded videos to capture their audience’s attention. Here are five branded video content ideas to inspire you:

1. Sharing your brand’s history and story: Listerine

There’s no better way for brands to engage and connect with audiences than sharing your history and story. By doing so, you’re giving audiences an inside (and intimate!) look into your brand’s beginnings and may help them empathize with why you do what you do.

In the video below, Listerine does a great job of sharing an animated retelling of the beginnings of their company. They also kept the length of their video under 1 minute as a way to hammer their point about their product’s effectiveness, which is roughly 30 seconds to kill 99% of oral bacteria—pretty smooth move!


2. Educating and humoring audiences: British Airways

One of the primary ways that videos are used is to educate audiences. Explainer videos are a huge hit for both prospective and returning customers to help them understand how to use your product or service, while at the same time reinforcing the value it offers to their lives.

British Airways did an excellent job of doing this, and they even added a twist to their explainer video: adding in humor. In the video below, British Airways collaborated with famous comedians to demonstrate their aircraft’s safety features and procedures. It’s both educational and spot on humorous!


3. Emotional short film/commercial: Extra Gum

A key factor in effective brand storytelling is being able to elicit emotional responses from your audience. One way of doing this is creating a short film (ranging from 1 minute to 10 minutes in length) that tells a personal story, often heartwarming and inspiring, where your product is a part of.

Extra Gum did a beautiful job doing just that. In the video below, they featured a love story between two students, from first meeting and growing from there.


4. Getting the meaning behind your product: American Greetings

On the same vein as the previous point, it’s important to expand the purpose of your product/service by exploring the value and meaning behind your product. Videos can help explore and expound more on these themes, and coupled with strategic storytelling, you can elicit an emotional response from your customers that will prompt them to buy your products.

American Greetings nailed this brilliantly in the video below. They created a fake job called the “World’s Toughest Job” and even conducted actual interviews. In the end, the job advertised was the job of a mother. American Greetings made audiences realize how valuable yet unseen the work of a mother is, and at the same time subtly telling people to let their mothers know how much they are loved on Mother’s Day by giving them a greeting card.


5. Showing your product in action: GoPro

Much like explainer videos, branded videos aimed at demonstrating how to use your products are good options too. In this way, you can help audiences have a bigger picture on how they can use your products in everyday life situations, perhaps other than its main purpose.

In the video below, GoPro expanded the purpose of their product beyond extreme sports. The video shows a captivating story of how a local fireman rescued an unconscious kitten from a burning house. It’s an actual recording of the whole ordeal using none other than a GoPro camera. It’s an excellent example of how to show audiences your products in action, while at the same time highlighting everyday heroism and telling a compelling story.


Need help with your video content strategy and production?

With all that has been said, branded videos make a greater impact on audiences if the final output is of high quality and is professionally made. If you’re struggling with video production, or if you need help in strategizing your video content strategy, we’re here to help.

Ilfusion offers affordable video production and digital marketing services that don’t compromise quality. If you want to know more, give us a call at 888-420-5115, or send us an email to [email protected].

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