Key Advantages of Video Marketing for Your Growing Business
There has been a rise in the use of mobile devices to access the internet, and there are no signs of it slowing down anytime soon. In this era where most people thrive on living on the go, video marketing has never been more relevant.
Videos have always been a fan favorite because of their ability to convey a large amount of information quickly and creatively. If a picture paints a thousand words, video paints millions. This is the very reason why social media platforms like Facebook and Instagram are investing heavily in live video and other visual content support.
Here are four advantages of including video marketing in your strategy
1. Increases conversion and click-through rates
The most obvious reason why videos are powerful marketing tools is that they increase conversion and click-through rates.
In fact, having a product video on your website’s landing page can increase the conversion rate by 80%. Some studies also show that 74% of users who watched an explainer video were more likely to purchase the product. Your email newsletters can also benefit from video marketing. Embedding a video in marketing emails can increase the click-through rate by as much as 583%.
Conversion and sales are built on the foundation of trust, and video marketing makes it easier for your customers to trust your brand because of how it appeals to the senses and emotions. Providing useful and relevant content is one thing, but stirring emotions is what entices customers to become advocates of your products and services.
2. Encourages social sharing and engagement
Videos can easily go viral, especially if you provide relevant and entertaining content. In fact, 92% of mobile users actively share videos with friends — that’s one good way of expanding your online reach without needing to use paid marketing tools.
Videos are also shared more on social media compared to text-heavy content and images. According to research, social video generates 1200% more shares than the combined percentage of text and image shares.
The amount of attention videos get also encourages social engagement. The more people talk about your video, the more likely they will remember your brand and use your products or services.
3. Is easily remembered
Videos make it easier for people to remember the content of your video compared with text-based content because they are highly visual and auditory. In fact, 95% of a brand message is retained by viewers when they watch a video compared to 10% when reading the same message in text.
Brand recall is an important goal to include in your strategy because it keeps you connected with your target audience, even without actively marketing.
4. Boosts SEO ranking
Rich media like videos have been playing a bigger role in SEO rankings as more mobile users are searching for videos in search engines. Videos also encourage users to spend more time on your web page, which is a positive ranking signal as well. In fact, users spend an average of 6 minutes on a website with videos compared to 57 seconds on text-centric sites.
Users spending more time on your website watching video content sends a positive signal to search engines that you have quality content that is relevant to search requests.
The landscape of content marketing is changing as consumer behavior evolves with technology, and video marketing is a key player. If you want more information on video marketing and the production of explainer videos, or if you’d like Ilfusion to help you with your marketing efforts, give us a call at 888-420-5115, or send us an email [email protected].Tags: conversion increase, ctr increase, seo ranking, social engagement, social sharing, video marketing