February 25, 2015 | By:

We’re All Ears – The Idea of Social Listening

Being in the midst of football season, everyone has at least one friend that is completely obsessed with all things football. Whether that is his (or her) fantasy team, his (or her) favorite college team or everyone’s stats in general, he is constantly talking about the same things over and over again. Now the bright side is this friend will likely become a normal person again around the time of the Super Bowl.

This friend is a lot like most companies’ social media accounts. They tell you the same thing about their business over and over. Though they have a vast amount of information about what they do, it’s tough to want to be their friends (or followers). This is where social listening enters into the conversation. Around 2009, you could be the guy talking about football non-stop and have countless followers. In today’s social realm, that just won’t cut it. You need to not only be well-versed on the company and what it has to offer, but you also need to be posting content that your followers are interested in.

To find content that your consumers would be interested in, you need to constantly be on the lookout for trending content. This content could be like the failed #WakeUpCall selfie campaign that happened earlier this month where celebrities posted selfies in the morning to bring awareness (wake people up) to the Syrian conflict. This content could also be this summer’s popular “Ice Bucket Challenge”. The problem is that each of these social campaigns look the exact same when they first start out so you either need to commit to a campaign that your company believes in and support the campaign from the beginning to be a thought leader, or hold off and join the conversation later when you know it is successful. There are pros and cons to either choice.

On a smaller scale, social listening can help bring in interactions by posting articles that are trending. Whether these articles are industry specific or just for entertainment, they are more likely to bring in a response and clicks. The sole result that other people are interested gives that article more value. Social listening can also help you locate communities you might want to reach out to. The internet is connecting people and groups daily. There are online communities (even some that connect into local groups) you would have no idea existed unless you went on social media and listened. On top of that, social listening can also help you to find advocates. If you have samples of your product, you might want to send it to the few followers who can reach the most people.

Social listening will help you to have a well-rounded social media site that many people want to follow, rather than the guy who says the same thing over and over.

While social listening is a huge asset, it is incredibly time consuming. What? You don’t have time to sit in front of your computer all day to watch for trending articles your followers might like? Well the good news for you is that Ilfusion has a social media department that can do that for you. For more information about social media, click here or visit our Facebook.

Tags: , , , , ,

Categorized in: , ,

Featured Articles

February 1, 2018 | By: Ilfusion Team

How To Start an SEO Campaign in 6 Steps

Starting a Search Engine Optimization (SEO) campaign can be tricky for any digital marketer. How do you begin? What is the most important element to implement? How do you know if it’s working? Don’t be overwhelmed, though. Starting an SEO... view more

September 26, 2017 | By: Ilfusion Team

5 Signs You Need to Hire a Marketing Agency

Marketing is a crucial part of your business strategy. It’s what keeps the gears turning and the driving force of your company’s sales. For small businesses, marketing is important in getting the word out there that your company exists and... view more

September 21, 2017 | By: Ilfusion Team

Key Advantages of Video Marketing for Your Growing Business

There has been a rise in the use of mobile devices to access the internet, and there are no signs of it slowing down anytime soon. In this era where most people thrive on living on the go, video marketing... view more

September 13, 2017 | By: Ilfusion Team

5 Things You Need to Know: Image Optimization for SEO

If you’re a company whose content strategy relies on images, or if your business blog is image-heavy, it’s high time for you to think about optimizing your images for SEO — if you haven’t done so already. While there isn’t... view more

August 2, 2017 | By: Ilfusion Team

Tips on How to Choose the Best Keywords for Your Website

When you have an SEO or PPC campaign, it all starts with one basic element: keyword research. Keywords are the driving force that enable web crawlers and indexers to find your page through the throngs of websites in the world-wide... view more

July 26, 2017 | By: Ilfusion Team

Top 3 Search Ranking Factors You Should Know About

Landing on the first page of Google’s search engine results is one of the ultimate marketing goals of many website owners. While Google is keeping mum on what exactly gets you to the top of their SERPs, there are factors... view more

June 28, 2017 | By: Ilfusion Team

The Importance of Social Media in SEO

Nowadays, social media has inarguably become an indispensable tool in any marketing strategy. SEO, of course, is also one of those tools that have evolved with the many trends and changes that has occurred through time. This leads marketers to... view more

April 27, 2017 | By: Ilfusion Team

5 Ways to Dominate Google’s Search Results in 2017

Here’s how to place your website at the top of search engine results. Creating a website that doesn’t rank well in Google’s search engine results page (SERP) doesn’t translate well to your overall business effort. In recent years, Google has... view more

July 2, 2015 | By: Ilfusion Team

Let’s talk about “The Fold”

We hear it a lot; client feedback that is focused on what content is and is not “above the fold”. To be perfectly honest, this old newspaper term can be a cause of frustration when it comes to good user... view more

June 3, 2015 | By: Ilfusion Team

The Turbit

This crazy ol’ world of ours is spinning faster and faster everyday. Not literally, as we would all be slung to our spacey-doom. I mean figuratively we are all moving more quickly and filling every moment with some bit of... view more

May 6, 2015 | By: Ilfusion Team

How Your Website Can Survive Mobilegeddon

Think your website is mobile friendly? Think again. Google’s new functionality changes have created a frantic need for websites to be optimized for mobile. Mobilegeddon is upon us, and your website could be at risk. See infographic below.

April 23, 2015 | By: Ilfusion Team

Website Cost: A Day at the Ballpark

A question that I get on a regular basis (read: every day) is, “How much will my new website cost?”. To which I typically say something like, “Well, that varies based on the amount of work that’s required to complete... view more

April 7, 2015 | By: Ilfusion Team

Are you a Webspammer?

SEO practices are very different today than how they were even just a few years ago. The number one key to ranking well in search engines today is to create unique quality content. First post it on your website or... view more

March 25, 2015 | By: Ilfusion Team

Social Media Happenings

Ilfusion loves to bring you news on the newest social media functions and trends. Recently, there have been three major happenings in the social media world. Meerkat, a new app that has risen to fame due to the 2015 music... view more

March 12, 2015 | By: Ilfusion Team

The Big Picture

Whether you’re laser-focused on a specific project, or taking a comprehensive approach to your marketing efforts, one aspect doesn’t change: always look at the big picture. Companies often shop at least a few agencies when they’re considering engagement with an... view more