Learn These 9 Twitter Tricks to Enhance Engagement

Twitter is one of the most important social media platforms for brands to include in their marketing strategy, considering its massive audience base—330 million monthly active users in 2019, and the numbers are growing!

However, while having thousands of followers on Twitter is admirable, it won’t amount to much of anything if audience engagement is poor.

What does it mean to have Twitter engagement?

For Twitter, audience engagement can come in many forms aside from follows, likes, and retweets:

• Replies to your tweets
• Brand mentions, both tagged and not tagged
• Clicks to your link
• Favoriting your tweets

To have a considerable amount of Twitter engagement means more exposure for your brand, more connection with your audience, and higher chances of winning the Twitter algorithm.

9 Twitter tricks to enhance engagement

Luckily, there are many ways to boost engagement on Twitter aside from the conventional tip of posting on the best times:

1. Keep your tweets short and sweet, but use “threads” for longer ones

Currently, the character limit for tweets is 280 characters. While it’s recommended to stay well within the limit when tweeting, some messages are better expressed beyond 280 characters.

In cases like this, use a Twitter thread. A thread is a series of related tweets from a single user, which can provide more context to your tweet. To do this, simply click on the plus icon, found on the left side of the “Tweet” button.

2. Alternatively, use an image for longer “tweets”

If the message or tweet cannot be adequately conveyed in a Twitter thread, you can use a text image as an alternative. This is especially handy for official brand statements and the like.

3. Get your Twitter profile verified

Having a verified Twitter account (denoted by a blue verified badge next to your name) can further boost your brand’s authenticity and, consequently, the likelihood of more users trusting and engaging with your brand.

However, as of this writing, Twitter has put its Verified Account Program application on hold. In the meantime, make sure that your profile is optimized to get things in order when it is put back live, not just for future account verification but also for the overall quality of your Twitter presence.

4. Optimize your Twitter profile

Fill out your Twitter profile completely. A complete and well-thought-out profile will not only boost audience trust but will also make it easier for you to verify your Twitter profile should you chose to do so in the future:

• Profile photo/company logo must be of good quality, not blurred
• Cover photo should be consistent with your branding and size is optimized for Twitter
• Name and Twitter handle should ideally be consistent
• Bio should be succinct and accurately describes what your brand is about
• A link to your website or landing page should always be included
• Confirm your email address and add a verified contact number

5. Embed tweets to your business blog

If you have a tweet that’s relevant to the blog content you’re writing, include the tweet by embedding it on your blog.

To do this, click the downward-pointing arrow found on the right side of your tweet, then select “Embed tweet.” You will be taken to a new window, and then select “Copy code.” Paste the code in the HTML text editor of your blog.

If you’re using WordPress, they make this process even easier. Click on the tweet you want to embed, copy the tweet URL (for example, https://twitter.com/username/status/123456), then simply paste the URL on a paragraph block in the classic WP editor and WordPress will automatically convert it into a Twitter embed block!

6. Pin important tweets to the top of your profile

For important announcements, “evergreen” tweets, or any tweet that you want to highlight for a certain time, pin them to the top of your profile.

To do so, click the downward-pointing arrow on the right side of your tweet, and then select “Pin to profile.” Take note that you can only pin one tweet at a time, and it’s best to regularly rotate your pinned tweets to give variety for your followers to see and engage with.

7. Retweet “older” tweets

It has been found that the half-life of a tweet is around 15 to 20 minutes. However, with the updated Twitter algorithm, a tweet can stay relevant beyond that time as long as it gets engagement.

For “older” tweets, or perhaps any past tweets you want to repurpose (in a way), give it more exposure by retweeting it. However, don’t overdo it.

Make sure to have a balanced mix of tweeting new tweets, retweeting your old tweets, and most importantly, retweeting relevant posts from other users.

8. Retweet or engage with your audience

Social media users like to be seen and heard. Whenever you see relevant tweets to your brand or brand mentions that you particularly like, retweet it!

This way, your audience will feel valued. This also gives off the impression that you’re a brand who appreciates and listens, and this makes users more inclined to engage with your content.

9. Include target keywords and/or hashtags

The great thing about Twitter is that users can easily “discover” new content just by searching for a keyword on its “Search” feature and Twitter then provides a variety of results—whether the keyword is a hashtag, used naturally in a tweet, or found in an account’s username or bio.

This is why it’s important to use target keywords in your tweets, or use it as a hashtag if it doesn’t seem to flow naturally in your content.

You can also curate your own branded hashtags as part of a marketing campaign to further boost engagement.

Need help with your social media marketing?

All these tips are not a guarantee that your Twitter engagement will immediately skyrocket. Essentially, it all boils down to the type of content you post and how relevant and appealing they are to your target audience.

One great way to make your tweets stand out is to include multimedia content like graphic designs and videos.

If you need help with creating attractive multimedia content for your social media posts, or for any of your social media needs, we’re here for you. Give us a call at 888-420-5115, or send us an email at [email protected].

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