August 22, 2018 | By:

How to Create Evergreen Content for Your Business Blog

When it comes to digital marketing, high-quality content is a crucial factor to success. In today’s digital times where audiences can easily get access to online content, content marketing has become one of the most essential strategies in digital marketing. And at the core of every content strategy is evergreen content marketing.

Evergreen content, as the term suggests, uses content that will last over time. In other words, evergreen content retains relevance all year round and provides valuable information to audiences so they can revisit this content again and again.

Benefits of Evergreen Content

One of the biggest benefits of having evergreen content on your business blog is that it drives traffic to your website long after it was first published, which can greatly improve your search rankings. With continual web traffic, evergreen content that has been optimized for conversion also has a powerful potential to continually generate leads.

Additionally, evergreen content can help you save time and effort. This type of content can be easily repurposed on your blog and reshared to your social media channels, which is a cost-effective and time-saving solution for businesses who struggle with constantly coming up with new content and those who have limited resources.

Tips on Creating Evergreen Content for Your Business Blog
1. Understand the needs of your target audience

Practical and how-to posts are often the most popular types of evergreen content, and for good reason: audiences are compelled to search the Internet for answers.

For your evergreen content marketing strategy to be successful, you must create content that provides value to your target audience. Know and understand the needs of your target audience by sending out surveys, responding to their comments or complaints, or social listening through Q&A forums such as Quora.

2. Optimize your content for search engines

Using the right keywords for your evergreen content is essential to its discoverability through search engines. Optimize your content by searching for long-tail keywords that have a decent amount of traffic and low competition. Google Keyword Planner and Keyword Tool are great resources for keyword search.

When writing your evergreen content, ensure that your content has a unique take on the topic. More likely than not, other blogs may have already touched on the same topic as yours; include valuable and helpful information in your blog post so that it stands out from the rest and is likely to move up in search engine results.

3. Use a variety of content types

Evergreen content doesn’t have to be restricted to written blog articles; they can also come in the form of images, infographics, or videos. Use a variety of content types for your evergreen content marketing strategy.

You can create short how-to videos, infographics on relevant industry statistics or resources, feature customer testimonials through images or a short article, and more. Be creative; studies have shown that posts with visual content such as images generate 650% higher engagement than posts that don’t.

4.Update your content to reflect the changes in trends and technology

Some evergreen content loses its relevance and importance over time, especially when there are changes in trends and technology. One example is when you write a how-to guide about SEO—industries that are prone to regular updates and major technological changes need to regularly update their content to reflect these changes.

Stay updated with the latest trends, and if warranted, update your posts and add new information or change those that are outdated. As a bonus tip, it’s also a good idea to remove the timestamp on your posts; essentially, the date of the post is only important if it’s a time-sensitive topic such as news content.

5. Write for beginners

When writing evergreen content, it’s important to write it in a way that caters to beginners. People search on the web to look up information that they are not well-versed in, so be sure to make your content easily understandable to a wider audience.

Create a clear structure of your idea for better organization, and make use of lists and bullets where possible. Make your content more readable by utilizing sub-headings and chunking your paragraphs into 3-4 short sentences.

 

In conclusion

While evergreen content is essential to a solid content marketing strategy, it doesn’t mean that your blog should never post time-sensitive content and the like—there has to be a good balance between the two in order to maximize your blogging efforts. The important thing is to provide valuable content to your audience that recognizes their needs and challenges.

If you want to know more about effective content marketing strategies, or if you need help in coming up with content ideas and creating visual and creative content, Ilfusion has the best resources for you. Give us a call at 888-420-5115, or send us an email to creative@ilfusion.com.

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