3 Important Ingredients of Web Design

Since its beginning, web design has developed and advanced in leaps and bounds, especially in terms of style. Compare the differences between an older website and a newer one. When it comes to the design, a major element that has changed for the better is the background. There are many different kinds of backgrounds and they have become one of the most important features in drawing viewers to a site. Additionally, the visual appeal of a website is usually one of the first things that a potential customer will use to determine if the rest of the site is worth looking at. The look and feel of a website is very important and the background holds the theme.

The next most important element on your website is the content. If your background has done its job of alluring potential customers to your website, then it’s up to the content to keep them there. Your content needs to be short and to the point, while at the same time captivating and easy to read. Your site visitors are there to find information, so give them what they’re looking for and do it in the best way that describes the character of your company. To add some cleverness and creativity, try keeping your content relevant to the theme your background portrays. A great example is the smart car website http://www.smartusa.com/. It is themed, clever and simple, all in one creative design.

To keep things flowing smoothly, your next greatest concern should be the functionality of your website. Like your content, the functionality also plays a hand in keeping your visitors there. You want to have a site that is simple to navigate and won’t confuse or frustrate your visitors. If a website is not easy to explore or it takes too long to find the wanted information, the visitor is going to leave and look elsewhere, resulting in the loss of a potential customer or client.

The best way to make sure your website has a great background, content and functionality is to hire a web design company who knows what they’re doing. These three elements might seem simple enough to do on your own, but if you’re not an expert, you should find one. Good web design is a more involved process than it seems. Don’t get scammed by someone saying they can build you a cheap site or be convinced you can build one with a DIY program. Chances are, you will get in over your head and end up throwing away money. Trust the experts. As has been said, anything worth doing should be done right, the first time!