November 26, 2019 | By:

3 Ways to Use Web Design to Influence Web Visitors’ Purchasing Decisions

Web design plays an important role in a business website—it attracts potential customers and, most importantly, greatly influences how they interact with your brand⁠.

Ideally, a website’s ultimate goal is to prompt web visitors to make a profitable conversion, and that can be achieved by implementing web design psychology.

What Is Web Design Psychology?

To put simply, web design psychology means creating a design from the vantage point of a web visitor. It works on the premise that through the manipulation of design elements, it can elicit an emotional response from web visitors.

The use of psychological triggers in every element in your web design⁠ comes into play the moment your customers engage with your website—from your typefaces, color palette, graphics, layout, and down to your calls-to-action⁠.

From a marketing perspective, using web design psychology can be a viable way to influence the purchasing decision of web visitors.

 

3 Ways to Use Web Design to Influence Web Visitors’ Purchasing Decisions

Here are a few tips on how to use the power of web design psychology to guide customers further down the sales journey:

1. Consider your web visitors’ reading patterns

The navigation of your business website should be intuitive enough so that users can easily find their way through your content. Navigational menus, the web layout, and the placement of your content all work together to help web visitors navigate your site with ease. Consider your visitors’ reading patterns as well:

  • Users scan a page using a “Z” pattern, which is reading from the top left, middle, and down to the bottom right.
  • They also like to scan content in an “F” pattern, which is from the left to right, then from top to bottom.

The “Z” and “F” patterns help in creating a visual hierarchy, which visitors can use to determine what information they should be focusing on. Place essential information (e.g., brand logo, calls-to-action, hero image, etc.) above the fold where users are most likely to see them.


Source: Codetiburon

 

2. Communicate your brand identity through your color palette

The use of color psychology is one of the central elements of effective marketing. When choosing the color palette of your web design, it’s important that these are in line with your brand identity: What emotions do you want to stir in your audience? How do you want audiences to perceive your brand?

Color psychology in marketing theorizes that each color represents certain emotions and, as such, specific colors can be used to affect your audience’s moods and to indicate an action. Here are some of the most common colors and the emotions they symbolize:

  • Blue – Represents stability, calmness, loyalty, stability, and trustworthiness. The color is most often used by social networking platforms and banks.
  • Red – Associated with energy, passion, power, strength, and intensity. It’s also a color commonly used in the food and beverage industry to stimulate hunger.
  • Yellow – Represents happiness, warmth, hope, and optimism. It is ideally used for brands going for a sunny disposition, such as toy stores and preschools.
  • Green – Associated with peace, nature, rejuvenation, and tranquillity. The color is usually used by brands that sell organic products or whose focus is on environmentalism.


Source: Buffer

 

3. Use the right fonts to establish your brand’s tone of voice

Fonts or typefaces are essential for your site’s readability. They are also helpful in establishing your brand’s tone of voice. Similar to color psychology, there is also a science behind typefaces to represent a range of emotions.

  • Serif fonts (e.g., Georgia, Times New Roman, Baskerville, etc.) are usually associated with tradition, sophistication, authority. They are commonly used by law firms and news sites.
  • Sans serif fonts (e.g., Avenir, Calibri, Helvetica, etc.) represent modernization, stability, and progressiveness. They are typically used by technology companies and social networking sites.

Using a combination of serif and sans serif fonts in web design can be used to emphasize certain design elements as well. For example, serif fonts are good for headlines, while sans serif fonts are the best choices for body text in all types of brands, as they are easier to read.


Source: Crazy Egg

Need help with your web design and development?

If done right, web design psychology can go a long way in boosting the profitability of your business website. If you are in need of affordable web design and web development, Ilfusion can help you out.

If you want to know more, give us a call at 888-420-5115, or send us an email to creative@ilfusion.com.

Tags: , , , ,

Categorized in: ,

Featured Articles

February 1, 2018 | By: Ilfusion Team

How To Start an SEO Campaign in 6 Steps

Starting a Search Engine Optimization (SEO) campaign can be tricky for any digital marketer. How do you begin? What is the most important element to implement? How do you know if it’s working? Don’t be overwhelmed, though. Starting an SEO... view more

September 26, 2017 | By: Tinny

5 Signs You Need to Hire a Marketing Agency

Marketing is a crucial part of your business strategy. It’s what keeps the gears turning and the driving force of your company’s sales. For small businesses, marketing is important in getting the word out there that your company exists and... view more

September 21, 2017 | By: Tinny

Key Advantages of Video Marketing for Your Growing Business

There has been a rise in the use of mobile devices to access the internet, and there are no signs of it slowing down anytime soon. In this era where most people thrive on living on the go, video marketing... view more

September 13, 2017 | By: Tinny

5 Things You Need to Know: Image Optimization for SEO

If you’re a company whose content strategy relies on images, or if your business blog is image-heavy, it’s high time for you to think about optimizing your images for SEO — if you haven’t done so already. While there isn’t... view more

August 2, 2017 | By: Tinny

Tips on How to Choose the Best Keywords for Your Website

Not sure on what keywords to use? Read more on how to search for the best keywords for your webpage. When you have an SEO or PPC campaign, it all starts with one basic element: keyword research. Keywords are the... view more

July 26, 2017 | By: Tinny

Top 3 Search Ranking Factors You Should Know About

Read more on what it takes to improve your search engine ranking. Landing on the first page of Google’s search engine results is one of the ultimate marketing goals of many website owners. While Google is keeping mum on what... view more

June 28, 2017 | By: Tinny

The Importance of Social Media in SEO

Here’s why you need social media for your SEO. Nowadays, social media has inarguably become an indispensable tool in any marketing strategy. SEO, of course, is also one of those tools that have evolved with the many trends and changes... view more

April 27, 2017 | By: Tinny

5 Ways to Dominate Google’s Search Results in 2017

Here’s how to place your website at the top of search engine results. Creating a website that doesn’t rank well in Google’s search engine results page (SERP) doesn’t translate well to your overall business effort. In recent years, Google has... view more

July 2, 2015 | By: The Conductor

Let’s talk about “The Fold”

We hear it a lot; client feedback that is focused on what content is and is not “above the fold”. To be perfectly honest, this old newspaper term can be a cause of frustration when it comes to good user... view more

June 3, 2015 | By: The Doctor

The Turbit

This crazy ol’ world of ours is spinning faster and faster everyday. Not literally, as we would all be slung to our spacey-doom. I mean figuratively we are all moving more quickly and filling every moment with some bit of... view more

May 6, 2015 | By: Ilfusion Team

How Your Website Can Survive Mobilegeddon

Think your website is mobile friendly? Think again. Google’s new functionality changes have created a frantic need for websites to be optimized for mobile. Mobilegeddon is upon us, and your website could be at risk. See infographic below.

April 23, 2015 | By: El Jefe

Website Cost: A Day at the Ballpark

A question that I get on a regular basis (read: every day) is, “How much will my new website cost?”. To which I typically say something like, “Well, that varies based on the amount of work that’s required to complete... view more

April 7, 2015 | By: The Inventor

Are you a Webspammer?

SEO practices are very different today than how they were even just a few years ago. The number one key to ranking well in search engines today is to create unique quality content. First post it on your website or... view more

March 25, 2015 | By: Ilfusion Team

Social Media Happenings

Ilfusion loves to bring you news on the newest social media functions and trends. Recently, there have been three major happenings in the social media world. Meerkat, a new app that has risen to fame due to the 2015 music... view more

March 12, 2015 | By: The Conductor

The Big Picture

Whether you’re laser-focused on a specific project, or taking a comprehensive approach to your marketing efforts, one aspect doesn’t change: always look at the big picture. Companies often shop at least a few agencies when they’re considering engagement with an... view more