October 25, 2017 | By:

4 Digital Marketing Tips for Increasing Conversion Rates and Business Growth

Digital marketing holds so much potential in today’s modern world. For most companies, online marketing is the most effective way to reach a global audience and increase your brand awareness. A well-planned digital marketing strategy can effectively convert sales leads to paying customers at a much lower cost than traditional marketing methods.

When implementing a digital marketing campaign, there are certain best practices to keep in mind to help you optimize your conversion rates. Here are a few digital marketing tips to help you achieve the best results for your digital ads, and ultimately increase your business growth.

1. Write compelling copy

Your copy is the core of your marketing campaign. Whether you’re advertising on social media, sending email newsletters, doing video marketing, or doing other forms of digital marketing, having compelling copy is critical to catch attention and communicate your message to your audience.

The ultimate goal for your ad copy is to persuade your audience to respond to your call-to-action and compel them to perform a desired action, such as buying your product, making an inquiry, or signing up for your newsletter.

You only have a few seconds to grab your audience’s attention, so keep your copy short and concise but very interesting. It’s best practice to highlight your value proposition or define an incentive. It should answer the question, “What’s in it for me?”

Use powerful and emotion-evoking words such as free, fast, new, exciting, and introducing. The example below makes use of plenty of actionable words in their ad copy and also highlights how audiences can benefit from their product.

Safari post

2. Include a strong call-to-action

Your ad copy should always be paired with a clear and strong call-to-action (CTA). Commonly a button, it gives direction to your audience where you want them to go next, moving them further down the sales funnel. A strong and effective CTA uses actionable phrases, such as book now, learn more, sign up, or buy now.

When selecting a CTA, focus on phrasing that is relevant to your brand, service, or product. Read more is a vague example of a call-to-action if you actually want your customer to sign up to your e-mail list. Be explicit on what you want your customers to do.

It’s also important to make your call-to-action button stand out. Make the text large and legible, position it on the center or the left side of the screen, and use contrasting colors to make the button pop out as it should. In the example below, the purple and green contrast effectively draws the attention to the CTA button.

ad copy with strong CTA

3. Have a designated landing page

Your call-to-action button should lead your audiences to a landing page that is relevant to your advertising content. Sending audiences to your website homepage instead of a designated landing page could confuse users. If you use a CTA that says talk to us, and your landing page leads to a homepage that introduces what your company is about and not your contact page, users will most likely abandon the effort since they were led to someplace else and not where they were expecting to go.

It’s best practice to bring potential customers as close as possible to a point of conversion, like handing a meal on a silver platter right in front of them. This makes for a better user experience and improves conversion rates.

The example below shows a clean and uncluttered landing page that’s designated for one action: getting a personalized estimate. Digital users want to get things done quickly, so it’s best to keep your landing page straightforward and simple to use.

pasted image 0 (1)

4. Design attractive graphics and imagery

Visual content plays an important role in today’s marketing efforts. With digital marketing, graphics and imagery are paramount in catching audience interest and in encouraging them to engage with your ad.

Color is important in creating effective graphics. Using the power of color psychology as certain colors evoke feelings, like red for passion and blue for calm.

Your graphics and imagery should convey the story that your brand is trying to tell. Choose imagery that is powerful enough to express your message with just one look. Don’t settle for generic stock photography. The example below uses a quirky image that personifies the message of the ad; it’s witty and makes you think twice about what the ad actually is.

Slack post


Most brands place so much focus on their ad campaigns that they overlook the importance of measuring their performance. Don’t forget to evaluate key marketing metrics such as click-through rates, bounce rates, page views, and impressions. Most online platforms have a free analytics tool that you can use. This helps you stay in check with and on top of your campaign and, if needed, revise your strategy according to what works and what doesn’t.

If you’re interested in improving your digital marketing efforts, or if you need professional digital marketing services from a reputable agency, give Ilfusion a call at 888-420-5115, or send us an email [email protected].

Tags: , , , , , ,

Categorized in: , ,

Featured Articles

February 1, 2018 | By: Ilfusion Team

How To Start an SEO Campaign in 6 Steps

Starting a Search Engine Optimization (SEO) campaign can be tricky for any digital marketer. How do you begin? What is the most important element to implement? How do you know if it’s working? Don’t be overwhelmed, though. Starting an SEO... view more

September 26, 2017 | By: Tinny

5 Signs You Need to Hire a Marketing Agency

Marketing is a crucial part of your business strategy. It’s what keeps the gears turning and the driving force of your company’s sales. For small businesses, marketing is important in getting the word out there that your company exists and... view more

September 21, 2017 | By: Tinny

Key Advantages of Video Marketing for Your Growing Business

There has been a rise in the use of mobile devices to access the internet, and there are no signs of it slowing down anytime soon. In this era where most people thrive on living on the go, video marketing... view more

September 13, 2017 | By: Tinny

5 Things You Need to Know: Image Optimization for SEO

If you’re a company whose content strategy relies on images, or if your business blog is image-heavy, it’s high time for you to think about optimizing your images for SEO — if you haven’t done so already. While there isn’t... view more

August 2, 2017 | By: Tinny

Tips on How to Choose the Best Keywords for Your Website

When you have an SEO or PPC campaign, it all starts with one basic element: keyword research. Keywords are the driving force that enable web crawlers and indexers to find your page through the throngs of websites in the world-wide... view more

July 26, 2017 | By: Tinny

Top 3 Search Ranking Factors You Should Know About

Landing on the first page of Google’s search engine results is one of the ultimate marketing goals of many website owners. While Google is keeping mum on what exactly gets you to the top of their SERPs, there are factors... view more

June 28, 2017 | By: Tinny

The Importance of Social Media in SEO

Nowadays, social media has inarguably become an indispensable tool in any marketing strategy. SEO, of course, is also one of those tools that have evolved with the many trends and changes that has occurred through time. This leads marketers to... view more

April 27, 2017 | By: Tinny

5 Ways to Dominate Google’s Search Results in 2017

Here’s how to place your website at the top of search engine results. Creating a website that doesn’t rank well in Google’s search engine results page (SERP) doesn’t translate well to your overall business effort. In recent years, Google has... view more

July 2, 2015 | By: The Conductor

Let’s talk about “The Fold”

We hear it a lot; client feedback that is focused on what content is and is not “above the fold”. To be perfectly honest, this old newspaper term can be a cause of frustration when it comes to good user... view more

June 3, 2015 | By: The Doctor

The Turbit

This crazy ol’ world of ours is spinning faster and faster everyday. Not literally, as we would all be slung to our spacey-doom. I mean figuratively we are all moving more quickly and filling every moment with some bit of... view more

May 6, 2015 | By: Ilfusion Team

How Your Website Can Survive Mobilegeddon

Think your website is mobile friendly? Think again. Google’s new functionality changes have created a frantic need for websites to be optimized for mobile. Mobilegeddon is upon us, and your website could be at risk. See infographic below.

April 23, 2015 | By: El Jefe

Website Cost: A Day at the Ballpark

A question that I get on a regular basis (read: every day) is, “How much will my new website cost?”. To which I typically say something like, “Well, that varies based on the amount of work that’s required to complete... view more

April 7, 2015 | By: The Inventor

Are you a Webspammer?

SEO practices are very different today than how they were even just a few years ago. The number one key to ranking well in search engines today is to create unique quality content. First post it on your website or... view more

March 25, 2015 | By: Ilfusion Team

Social Media Happenings

Ilfusion loves to bring you news on the newest social media functions and trends. Recently, there have been three major happenings in the social media world. Meerkat, a new app that has risen to fame due to the 2015 music... view more

March 12, 2015 | By: The Conductor

The Big Picture

Whether you’re laser-focused on a specific project, or taking a comprehensive approach to your marketing efforts, one aspect doesn’t change: always look at the big picture. Companies often shop at least a few agencies when they’re considering engagement with an... view more