October 25, 2017 | By:

4 Digital Marketing Tips for Increasing Conversion Rates and Business Growth

Digital marketing holds so much potential in today’s modern world. For most companies, online marketing is the most effective way to reach a global audience and increase your brand awareness. A well-planned digital marketing strategy can effectively convert sales leads to paying customers at a much lower cost than traditional marketing methods.

When implementing a digital marketing campaign, there are certain best practices to keep in mind to help you optimize your conversion rates. Here are a few digital marketing tips to help you achieve the best results for your digital ads, and ultimately increase your business growth.

1. Write compelling copy

Your copy is the core of your marketing campaign. Whether you’re advertising on social media, sending email newsletters, doing video marketing, or doing other forms of digital marketing, having compelling copy is critical to catch attention and communicate your message to your audience.

The ultimate goal for your ad copy is to persuade your audience to respond to your call-to-action and compel them to perform a desired action, such as buying your product, making an inquiry, or signing up for your newsletter.

You only have a few seconds to grab your audience’s attention, so keep your copy short and concise but very interesting. It’s best practice to highlight your value proposition or define an incentive. It should answer the question, “What’s in it for me?”

Use powerful and emotion-evoking words such as free, fast, new, exciting, and introducing. The example below makes use of plenty of actionable words in their ad copy and also highlights how audiences can benefit from their product.

2. Include a strong call-to-action

Your ad copy should always be paired with a clear and strong call-to-action (CTA). Commonly a button, it gives direction to your audience where you want them to go next, moving them further down the sales funnel. A strong and effective CTA uses actionable phrases, such as book now, learn more, sign up, or buy now.

When selecting a CTA, focus on phrasing that is relevant to your brand, service, or product. Read more is a vague example of a call-to-action if you actually want your customer to sign up to your e-mail list. Be explicit on what you want your customers to do.

It’s also important to make your call-to-action button stand out. Make the text large and legible, position it on the center or the left side of the screen, and use contrasting colors to make the button pop out as it should. In the example below, the purple and green contrast effectively draws the attention to the CTA button.

3. Have a designated landing page

Your call-to-action button should lead your audiences to a landing page that is relevant to your advertising content. Sending audiences to your website homepage instead of a designated landing page could confuse users. If you use a CTA that says talk to us, and your landing page leads to a homepage that introduces what your company is about and not your contact page, users will most likely abandon the effort since they were led to someplace else and not where they were expecting to go.

It’s best practice to bring potential customers as close as possible to a point of conversion, like handing a meal on a silver platter right in front of them. This makes for a better user experience and improves conversion rates.

The example below shows a clean and uncluttered landing page that’s designated for one action: getting a personalized estimate. Digital users want to get things done quickly, so it’s best to keep your landing page straightforward and simple to use.

4. Design attractive graphics and imagery

Visual content plays an important role in today’s marketing efforts. With digital marketing, graphics and imagery are paramount in catching audience interest and in encouraging them to engage with your ad.

Color is important in creating effective graphics. Using the power of color psychology as certain colors evoke feelings, like red for passion and blue for calm.

Your graphics and imagery should convey the story that your brand is trying to tell. Choose imagery that is powerful enough to express your message with just one look. Don’t settle for generic stock photography. The example below uses a quirky image that personifies the message of the ad; it’s witty and makes you think twice about what the ad actually is.

Takeaway

Most brands place so much focus on their ad campaigns that they overlook the importance of measuring their performance. Don’t forget to evaluate key marketing metrics such as click-through rates, bounce rates, page views, and impressions. Most online platforms have a free analytics tool that you can use. This helps you stay in check with and on top of your campaign and, if needed, revise your strategy according to what works and what doesn’t.

If you’re interested in improving your digital marketing efforts, or if you need professional digital marketing services from a reputable agency, give Ilfusion a call at 888-420-5115, or send us an email creative@ilfusion.com.

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