February 20, 2018 | By:

4 Mobile Marketing Tips to Grow Your Business

Smartphones and mobile devices are revolutionizing the way people communicate with one another and the way businesses connect with their target markets.

For the few past years, mobile device usage has grown at an astronomical pace, with over 2.5 billion smartphone users worldwide in 2018 and a forecasted growth to a whopping 2.8 billion in 2020. Statistics further show that digital media usage time is growing in parallel to this mobile trend—in fact, nearly 70% of digital media time is spent on mobile.

The numbers shouldn’t come as a surprise, considering that it’s significantly noticeable that the majority of the population all around the world is dependent on their mobile phones. This is the very reason why businesses should seriously consider this opportunity—mobile marketing can help you expand your reach to billions of potential customers and has tremendous potential in growing your business.

Here are a few mobile marketing ideas on how to effectively target your marketing campaigns to mobile device users:

1. Make your site mobile-responsive

The first and one of the most basic mobile marketing best practices before starting a mobile marketing campaign is to have a mobile-responsive site.

According to Google, users are five times more likely to leave a website if it’s not mobile-friendly. Mobile-responsiveness is also a key ranking factor in SEO. And with Google gradually rolling out its mobile-first index this year, it’s highly crucial for businesses to prioritize mobile-responsiveness.

However, it’s not enough to just have a mobile version of your business website that redirects mobile users to a different URL (example.com versus m.example.com). To have a mobile-responsive site means having a fully functional website that adapts well to various screen sizes. Here are a few tips to get started:

2. Have your business listed on Google Maps

Mobile users often search for information on local businesses near them. In fact,  86% of mobile users look up the location of a business on Google Maps. To widen your reach on both mobile and desktop, it’s important for your business to get listed on Google Maps.

The good news is, Google makes it extremely easy for you to get your business information listed on their search engine with their free tool called Google My Business. With this tool, people can find you more easily through local Google search results, as well as streamlining your business information to Google Maps.

All you need to do is create a Google account, enter your business information on Google My Business, and verify your business. Here’s also a quick guide on how to optimize your Google My Business listing to help you effectively reach your mobile audience.

3. Use QR code marketing

Quick Response (QR) codes in marketing are starting to gain traction, and your business may do well to incorporate this into your mobile marketing strategy as well. QR codes are a type of barcoding typically used to store URLs and provide a direct link for customers to online information, such as web content and landing pages. All a mobile user has to do is “scan” the QR code using their smartphone camera.

QR codes can be easily created using free tools you can find on the web, such as this QR Code Generator. In marketing, QR codes can be used in a lot of ways. Here are some ideas on how to use them in your mobile marketing efforts:

  • Provide discount coupons
  • Direct people to download your mobile app
  • Drive people to your sales or contact page
  • Grow your social media following
  • Encourage people to provide a review to your Google My Business profile

Of course, QR codes are only half effective if you don’t place them in highly strategic marketing locations. The key here is to place your code in an area where it’s easy for people to scan it using their smartphones, such as business cards, product packaging, and brochures.

4. Invest in a mobile app

Mobile apps are essentially the reason why the mobile experience is extremely addictive. According to statistics, 86% of smartphone users spend their time using apps, which is saying a lot on how powerful mobile apps are. For businesses, having a mobile app is a cost-effective way to market your brand directly to your target audience.

Mobile apps make it easier for your customers to get access to information about your business, products, and services with just a touch of their fingertips. With push notifications, you can also have an easier time to inform customers of updates regarding your business, as well as sharing exclusive promos and discounts.

If you want to know how to grow your business with a mobile app, it’s important to understand the ins and outs of its development. Developing a mobile app, as you may know, may not be cheap, depending on your requirements, the features you want, the timeline of completion, and more.

While there are free mobile app development tools available, such as Appery and BuildFire, it can only do so much. Investing in an excellent mobile app developer may be a better choice if your app requires specialized custom features. In the long run, having a dedicated developer can also make bug fixes and app updates far easier.


Mobile marketing is the future of marketing. With the technology of mobile devices getting more sophisticated each year, and with the growing number of smartphone users, there’s no telling how much it would evolve and rise to even greater heights in the near future.

If you want to know more about how your business can grow with mobile marketing, or if you’re interested in working with Ilfusion on your marketing efforts, give us a call at 888-420-5115, or send us an email at [email protected].

Tags: , ,

Categorized in: , ,

Featured Articles

February 1, 2018 | By: Ilfusion Team

How To Start an SEO Campaign in 6 Steps

Starting a Search Engine Optimization (SEO) campaign can be tricky for any digital marketer. How do you begin? What is the most important element to implement? How do you know if it’s working? Don’t be overwhelmed, though. Starting an SEO... view more

September 26, 2017 | By: Tinny

5 Signs You Need to Hire a Marketing Agency

Marketing is a crucial part of your business strategy. It’s what keeps the gears turning and the driving force of your company’s sales. For small businesses, marketing is important in getting the word out there that your company exists and... view more

September 21, 2017 | By: Tinny

Key Advantages of Video Marketing for Your Growing Business

There has been a rise in the use of mobile devices to access the internet, and there are no signs of it slowing down anytime soon. In this era where most people thrive on living on the go, video marketing... view more

September 13, 2017 | By: Tinny

5 Things You Need to Know: Image Optimization for SEO

If you’re a company whose content strategy relies on images, or if your business blog is image-heavy, it’s high time for you to think about optimizing your images for SEO — if you haven’t done so already. While there isn’t... view more

August 2, 2017 | By: Tinny

Tips on How to Choose the Best Keywords for Your Website

When you have an SEO or PPC campaign, it all starts with one basic element: keyword research. Keywords are the driving force that enable web crawlers and indexers to find your page through the throngs of websites in the world-wide... view more

July 26, 2017 | By: Tinny

Top 3 Search Ranking Factors You Should Know About

Landing on the first page of Google’s search engine results is one of the ultimate marketing goals of many website owners. While Google is keeping mum on what exactly gets you to the top of their SERPs, there are factors... view more

June 28, 2017 | By: Tinny

The Importance of Social Media in SEO

Nowadays, social media has inarguably become an indispensable tool in any marketing strategy. SEO, of course, is also one of those tools that have evolved with the many trends and changes that has occurred through time. This leads marketers to... view more

April 27, 2017 | By: Tinny

5 Ways to Dominate Google’s Search Results in 2017

Here’s how to place your website at the top of search engine results. Creating a website that doesn’t rank well in Google’s search engine results page (SERP) doesn’t translate well to your overall business effort. In recent years, Google has... view more

July 2, 2015 | By: The Conductor

Let’s talk about “The Fold”

We hear it a lot; client feedback that is focused on what content is and is not “above the fold”. To be perfectly honest, this old newspaper term can be a cause of frustration when it comes to good user... view more

June 3, 2015 | By: The Doctor

The Turbit

This crazy ol’ world of ours is spinning faster and faster everyday. Not literally, as we would all be slung to our spacey-doom. I mean figuratively we are all moving more quickly and filling every moment with some bit of... view more

May 6, 2015 | By: Ilfusion Team

How Your Website Can Survive Mobilegeddon

Think your website is mobile friendly? Think again. Google’s new functionality changes have created a frantic need for websites to be optimized for mobile. Mobilegeddon is upon us, and your website could be at risk. See infographic below.

April 23, 2015 | By: El Jefe

Website Cost: A Day at the Ballpark

A question that I get on a regular basis (read: every day) is, “How much will my new website cost?”. To which I typically say something like, “Well, that varies based on the amount of work that’s required to complete... view more

April 7, 2015 | By: The Inventor

Are you a Webspammer?

SEO practices are very different today than how they were even just a few years ago. The number one key to ranking well in search engines today is to create unique quality content. First post it on your website or... view more

March 25, 2015 | By: Ilfusion Team

Social Media Happenings

Ilfusion loves to bring you news on the newest social media functions and trends. Recently, there have been three major happenings in the social media world. Meerkat, a new app that has risen to fame due to the 2015 music... view more

March 12, 2015 | By: The Conductor

The Big Picture

Whether you’re laser-focused on a specific project, or taking a comprehensive approach to your marketing efforts, one aspect doesn’t change: always look at the big picture. Companies often shop at least a few agencies when they’re considering engagement with an... view more