July 23, 2019 | By:

4 Tips for Crafting a Killer Instagram Bio for Your Brand

Instagram marketing is more than just posting high-quality, compelling images and hashtags; it’s also about crafting a captivating Instagram profile that will effectively convert followers into loyal customers.

At the heart of your Instagram profile is your bio. For those who aren’t familiar, your Instagram bio is the area right after your user handle (@user) and user name, which allows for 150 characters to welcome users to your profile and one external hyperlink that you can link to your brand website or landing pages.

The Importance of Your Instagram Bio

Your Instagram bio plays a larger role in your brand’s Instagram marketing strategy, far more than what many businesses realize.

Your bio provides valuable information in your profile that tells users who you are, what you do, and why they should care about you. It highlights your brand personality and creates a first impression of your brand. Most importantly, it helps in convincing profile visitors to take action, either by following you, clicking on your bio link, visiting your store, or ultimately turning them into paying customers.

It’s basically the first point of contact for anyone who’s interested in your brand, which is why it’s worth putting the time and effort to get it right the first time.

4 Tips for Crafting a Killer Instagram Bio for Your Brand

1. Highlight your brand’s identity and value

As mentioned earlier, your Instagram bio introduces your brand to profile visitors. The first thing that your bio needs to accomplish is to explain who you are, what you offer, and most importantly, how your brand can help improve an aspect of your audience’s lives.

Be succinct and creative when expressing your brand’s identity and message. Keep your profile visitors interested long enough to convince them to follow you and check out your bio link (more on this later).

2. Play with emojis and hashtags

Don’t be afraid to spice up your bio by injecting your brand’s personality. Using relevant emojis can easily add personality and a dash of fun to your Instagram bio—for example, if you specialize in baking, you can use cake and pastry emojis to denote this, or if you’re a business from the US, you can use the US flag emoji. It also helps to use branded hashtags to further promote your business; it’s also a great way to collect user-generated content!

A boring and plain bio won’t do much in making a good first impression. Visitors need to feel who you are when reading your bio, which is why crafting a bio that conveys your brand personality is crucial.

3. Include a compelling call to action

Just like your landing pages, your Instagram bio also needs a call to action (CTA) to give your visitors a clear direction. The essential consideration to make here is that your CTA should align with your Instagram marketing goals and should be relevant to your bio link: do you want users to visit your shop, sign up to your newsletter, or find out more about your latest promos?

Whatever it is that you want your visitors to do, always begin your CTA with a verb—for example, shop, click, tag, share, or check out). Be straight to the point and avoid unnecessary words. Another way to supplement your CTA is to add an arrow down emoji that directs to the clickable link included in your bio. This brings us to the next point: your bio link.

4. Choose your bio link wisely

One of Instagram’s limitations is its lack of support for clickable links anywhere on its platform; there are a few exceptions such as that in your bio, which only supports one link at a time (aside from swipe-up story links and Shopping on Instagram). This is why it’s crucial to choose your bio link wisely.

You can add a link to your product page, a signup page for your newsletter, your latest blog, an event registration—the list can go on! The important thing here is to prioritize what you want to achieve from Instagram one at a time. You can rotate links every month as needed, as long as you also update your bio link’s respective CTA.

There is also an option to promote a variety of links at a time using third-party tools like Linktree to maximize your bio link; however, it’s advised to include only closely related links, such as your top three latest blog posts or your two latest promos. This way, your visitors won’t get confused or overwhelmed.

Need help with your social media marketing?

Crafting a killer bio for your Instagram profile is just one of the many, yet crucial, aspects of your Instagram marketing efforts. Managing several social media profiles at once can be a challenge for brands, especially those who are still starting out.

If you need help with any of your social media marketing needs—such as creating a solid content marketing strategy, crafting high-quality images and videos, and more—Ilfusion can lend you a hand. Give us a call at 888-420-5115, or send us an email to [email protected].

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