July 23, 2019 | By:

4 Tips for Crafting a Killer Instagram Bio for Your Brand

Instagram marketing is more than just posting high-quality, compelling images and hashtags; it’s also about crafting a captivating Instagram profile that will effectively convert followers into loyal customers.

At the heart of your Instagram profile is your bio. For those who aren’t familiar, your Instagram bio is the area right after your user handle (@user) and user name, which allows for 150 characters to welcome users to your profile and one external hyperlink that you can link to your brand website or landing pages.

The Importance of Your Instagram Bio

Your Instagram bio plays a larger role in your brand’s Instagram marketing strategy, far more than what many businesses realize.

Your bio provides valuable information in your profile that tells users who you are, what you do, and why they should care about you. It highlights your brand personality and creates a first impression of your brand. Most importantly, it helps in convincing profile visitors to take action, either by following you, clicking on your bio link, visiting your store, or ultimately turning them into paying customers.

It’s basically the first point of contact for anyone who’s interested in your brand, which is why it’s worth putting the time and effort to get it right the first time.

4 Tips for Crafting a Killer Instagram Bio for Your Brand

1. Highlight your brand’s identity and value

As mentioned earlier, your Instagram bio introduces your brand to profile visitors. The first thing that your bio needs to accomplish is to explain who you are, what you offer, and most importantly, how your brand can help improve an aspect of your audience’s lives.

Be succinct and creative when expressing your brand’s identity and message. Keep your profile visitors interested long enough to convince them to follow you and check out your bio link (more on this later).

2. Play with emojis and hashtags

Don’t be afraid to spice up your bio by injecting your brand’s personality. Using relevant emojis can easily add personality and a dash of fun to your Instagram bio—for example, if you specialize in baking, you can use cake and pastry emojis to denote this, or if you’re a business from the US, you can use the US flag emoji. It also helps to use branded hashtags to further promote your business; it’s also a great way to collect user-generated content!

A boring and plain bio won’t do much in making a good first impression. Visitors need to feel who you are when reading your bio, which is why crafting a bio that conveys your brand personality is crucial.

3. Include a compelling call to action

Just like your landing pages, your Instagram bio also needs a call to action (CTA) to give your visitors a clear direction. The essential consideration to make here is that your CTA should align with your Instagram marketing goals and should be relevant to your bio link: do you want users to visit your shop, sign up to your newsletter, or find out more about your latest promos?

Whatever it is that you want your visitors to do, always begin your CTA with a verb—for example, shop, click, tag, share, or check out). Be straight to the point and avoid unnecessary words. Another way to supplement your CTA is to add an arrow down emoji that directs to the clickable link included in your bio. This brings us to the next point: your bio link.

4. Choose your bio link wisely

One of Instagram’s limitations is its lack of support for clickable links anywhere on its platform; there are a few exceptions such as that in your bio, which only supports one link at a time (aside from swipe-up story links and Shopping on Instagram). This is why it’s crucial to choose your bio link wisely.

You can add a link to your product page, a signup page for your newsletter, your latest blog, an event registration—the list can go on! The important thing here is to prioritize what you want to achieve from Instagram one at a time. You can rotate links every month as needed, as long as you also update your bio link’s respective CTA.

There is also an option to promote a variety of links at a time using third-party tools like Linktree to maximize your bio link; however, it’s advised to include only closely related links, such as your top three latest blog posts or your two latest promos. This way, your visitors won’t get confused or overwhelmed.

Need help with your social media marketing?

Crafting a killer bio for your Instagram profile is just one of the many, yet crucial, aspects of your Instagram marketing efforts. Managing several social media profiles at once can be a challenge for brands, especially those who are still starting out.

If you need help with any of your social media marketing needs—such as creating a solid content marketing strategy, crafting high-quality images and videos, and more—Ilfusion can lend you a hand. Give us a call at 888-420-5115, or send us an email to creative@ilfusion.com.

Tags: , , ,

Categorized in: , ,

Featured Articles

February 1, 2018 | By: Ilfusion Team

How To Start an SEO Campaign in 6 Steps

Starting a Search Engine Optimization (SEO) campaign can be tricky for any digital marketer. How do you begin? What is the most important element to implement? How do you know if it’s working? Don’t be overwhelmed, though. Starting an SEO... view more

September 26, 2017 | By: Tinny

5 Signs You Need to Hire a Marketing Agency

Marketing is a crucial part of your business strategy. It’s what keeps the gears turning and the driving force of your company’s sales. For small businesses, marketing is important in getting the word out there that your company exists and... view more

September 21, 2017 | By: Tinny

Key Advantages of Video Marketing for Your Growing Business

There has been a rise in the use of mobile devices to access the internet, and there are no signs of it slowing down anytime soon. In this era where most people thrive on living on the go, video marketing... view more

September 13, 2017 | By: Tinny

5 Things You Need to Know: Image Optimization for SEO

If you’re a company whose content strategy relies on images, or if your business blog is image-heavy, it’s high time for you to think about optimizing your images for SEO — if you haven’t done so already. While there isn’t... view more

August 2, 2017 | By: Tinny

Tips on How to Choose the Best Keywords for Your Website

Not sure on what keywords to use? Read more on how to search for the best keywords for your webpage. When you have an SEO or PPC campaign, it all starts with one basic element: keyword research. Keywords are the... view more

July 26, 2017 | By: Tinny

Top 3 Search Ranking Factors You Should Know About

Read more on what it takes to improve your search engine ranking. Landing on the first page of Google’s search engine results is one of the ultimate marketing goals of many website owners. While Google is keeping mum on what... view more

June 28, 2017 | By: Tinny

The Importance of Social Media in SEO

Here’s why you need social media for your SEO. Nowadays, social media has inarguably become an indispensable tool in any marketing strategy. SEO, of course, is also one of those tools that have evolved with the many trends and changes... view more

April 27, 2017 | By: Tinny

5 Ways to Dominate Google’s Search Results in 2017

Here’s how to place your website at the top of search engine results. Creating a website that doesn’t rank well in Google’s search engine results page (SERP) doesn’t translate well to your overall business effort. In recent years, Google has... view more

July 2, 2015 | By: The Conductor

Let’s talk about “The Fold”

We hear it a lot; client feedback that is focused on what content is and is not “above the fold”. To be perfectly honest, this old newspaper term can be a cause of frustration when it comes to good user... view more

June 3, 2015 | By: The Doctor

The Turbit

This crazy ol’ world of ours is spinning faster and faster everyday. Not literally, as we would all be slung to our spacey-doom. I mean figuratively we are all moving more quickly and filling every moment with some bit of... view more

May 6, 2015 | By: Ilfusion Team

How Your Website Can Survive Mobilegeddon

Think your website is mobile friendly? Think again. Google’s new functionality changes have created a frantic need for websites to be optimized for mobile. Mobilegeddon is upon us, and your website could be at risk. See infographic below.

April 23, 2015 | By: El Jefe

Website Cost: A Day at the Ballpark

A question that I get on a regular basis (read: every day) is, “How much will my new website cost?”. To which I typically say something like, “Well, that varies based on the amount of work that’s required to complete... view more

April 7, 2015 | By: The Inventor

Are you a Webspammer?

SEO practices are very different today than how they were even just a few years ago. The number one key to ranking well in search engines today is to create unique quality content. First post it on your website or... view more

March 25, 2015 | By: Ilfusion Team

Social Media Happenings

Ilfusion loves to bring you news on the newest social media functions and trends. Recently, there have been three major happenings in the social media world. Meerkat, a new app that has risen to fame due to the 2015 music... view more

March 12, 2015 | By: The Conductor

The Big Picture

Whether you’re laser-focused on a specific project, or taking a comprehensive approach to your marketing efforts, one aspect doesn’t change: always look at the big picture. Companies often shop at least a few agencies when they’re considering engagement with an... view more