May 22, 2019 | By:

4 Tips on How to Write Powerful Headlines and Boost Engagement

It has been mentioned time and time again that content is king when it comes to digital marketing. What most marketers fail to realize, though, is that headlines are just as important as the content itself—if not, even more. A study has shown that, on average, 80% of people tend to read a headline first before clicking on a post, and out of that statistic, only 20% actually read the content.

So what makes a good marketing headline? The rules of headline writing have not changed that much over time, but digitization has added some rules to appeal to online readers. Here are some tips on how to write a powerful headline that will help your content garner the traffic and engagement it deserves:

1. Use long-tail keywords with high search volume

Targeting keyword phrases with three to four words instead of just one makes for a very specific search query. The more specific your targeted keywords are, the better you can fulfill what your audience is exactly looking for.

Additionally, your targeted keywords should have significant search volume. This ensures that your headline is something that your audience is actively looking for in search engines, and that it’s optimized to drive targeted organic traffic.

Google Ads Keyword Planner is a great tool to use. Other free alternatives include WordStream’s Free Keyword Tool and Keyword Tool.

2. Include numbers and lists

It’s no accident that we’re taking our own advice here. Just as humans are attracted to certain colors, we are also naturally drawn to numbers and lists, because these are easy for our brains to process. In the context of digitization, listicles (i.e., articles in the form of a list) give readers a clearer idea on the length of the content, and whether it’s a quick and scan-friendly read.

While it has been found that people prefer odd-numbered lists, it’s not a bad idea to play around with even numbers. Headlines such as “12 Essential SEO Hacks for Your Business” can work just as well. The essential thing is that whatever number you choose for your list, it has to have relevant and valuable content. If you happen to arrive at an odd number, that’s good, but don’t manufacture less valuable content to get there.

3. Use powerful, bold statements

The best headlines are those that stand out from the rest, and they are usually a combination of powerful, bold, creative, and sometimes quirky statements. Don’t be afraid to break conventions; often, an air of controversy and mystery can draw the attention of readers and prompt them to click on your post.

Strong adjectives and verbs also come into play when making great headlines. Words like powerful (see what we did here?), kill, surprising, huge, easy, smart, and ultimate have a strong effect on readers and could very likely elicit a response, thus spurring engagement. It all comes right down to choosing the right words that will enchant your target audience.

4. Think about your audience

With all that’s been said, the foundations of a powerful and effective headline lie on how well you know your audience. It’s important to know first and foremost who your audiences are. Their age, gender, educational and economic background, unique needs, and nuisances determine your content and how your headlines should read.

Need help with your digital marketing strategy?

Headlines have the power to drive more traffic and engagement to your content. If you want to know more, or if you’re interested to work with an experienced agency like Ilfusion to help you with any of your digital marketing needs, give us a call at 888-420-5115, or send us an email to creative@ilfusion.com.

Tags: , , , ,

Categorized in: , , ,

Featured Articles

February 1, 2018 | By: Ilfusion Team

How To Start an SEO Campaign in 6 Steps

Starting a Search Engine Optimization (SEO) campaign can be tricky for any digital marketer. How do you begin? What is the most important element to implement? How do you know if it’s working? Don’t be overwhelmed, though. Starting an SEO... view more

September 26, 2017 | By: Tinny

5 Signs You Need to Hire a Marketing Agency

Marketing is a crucial part of your business strategy. It’s what keeps the gears turning and the driving force of your company’s sales. For small businesses, marketing is important in getting the word out there that your company exists and... view more

September 21, 2017 | By: Tinny

Key Advantages of Video Marketing for Your Growing Business

There has been a rise in the use of mobile devices to access the internet, and there are no signs of it slowing down anytime soon. In this era where most people thrive on living on the go, video marketing... view more

September 13, 2017 | By: Tinny

5 Things You Need to Know: Image Optimization for SEO

If you’re a company whose content strategy relies on images, or if your business blog is image-heavy, it’s high time for you to think about optimizing your images for SEO — if you haven’t done so already. While there isn’t... view more

August 2, 2017 | By: Tinny

Tips on How to Choose the Best Keywords for Your Website

Not sure on what keywords to use? Read more on how to search for the best keywords for your webpage. When you have an SEO or PPC campaign, it all starts with one basic element: keyword research. Keywords are the... view more

July 26, 2017 | By: Tinny

Top 3 Search Ranking Factors You Should Know About

Read more on what it takes to improve your search engine ranking. Landing on the first page of Google’s search engine results is one of the ultimate marketing goals of many website owners. While Google is keeping mum on what... view more

June 28, 2017 | By: Tinny

The Importance of Social Media in SEO

Here’s why you need social media for your SEO. Nowadays, social media has inarguably become an indispensable tool in any marketing strategy. SEO, of course, is also one of those tools that have evolved with the many trends and changes... view more

April 27, 2017 | By: Tinny

5 Ways to Dominate Google’s Search Results in 2017

Here’s how to place your website at the top of search engine results. Creating a website that doesn’t rank well in Google’s search engine results page (SERP) doesn’t translate well to your overall business effort. In recent years, Google has... view more

July 2, 2015 | By: The Conductor

Let’s talk about “The Fold”

We hear it a lot; client feedback that is focused on what content is and is not “above the fold”. To be perfectly honest, this old newspaper term can be a cause of frustration when it comes to good user... view more

June 3, 2015 | By: The Doctor

The Turbit

This crazy ol’ world of ours is spinning faster and faster everyday. Not literally, as we would all be slung to our spacey-doom. I mean figuratively we are all moving more quickly and filling every moment with some bit of... view more

May 6, 2015 | By: Ilfusion Team

How Your Website Can Survive Mobilegeddon

Think your website is mobile friendly? Think again. Google’s new functionality changes have created a frantic need for websites to be optimized for mobile. Mobilegeddon is upon us, and your website could be at risk. See infographic below.

April 23, 2015 | By: El Jefe

Website Cost: A Day at the Ballpark

A question that I get on a regular basis (read: every day) is, “How much will my new website cost?”. To which I typically say something like, “Well, that varies based on the amount of work that’s required to complete... view more

April 7, 2015 | By: The Inventor

Are you a Webspammer?

SEO practices are very different today than how they were even just a few years ago. The number one key to ranking well in search engines today is to create unique quality content. First post it on your website or... view more

March 25, 2015 | By: Ilfusion Team

Social Media Happenings

Ilfusion loves to bring you news on the newest social media functions and trends. Recently, there have been three major happenings in the social media world. Meerkat, a new app that has risen to fame due to the 2015 music... view more

March 12, 2015 | By: The Conductor

The Big Picture

Whether you’re laser-focused on a specific project, or taking a comprehensive approach to your marketing efforts, one aspect doesn’t change: always look at the big picture. Companies often shop at least a few agencies when they’re considering engagement with an... view more