April 12, 2019 | By:

4 Video Marketing Mistakes You Should Avoid

It has been proven time and again that videos are immensely powerful marketing tools. In fact, statistics show that marketers receive 66% more qualified leads per year through video marketing and that 88% of marketers are satisfied with the ROI of their video marketing efforts.

However, video marketing is only as powerful as how you execute your strategy. To help you get your video marketing strategy right, here’s a list of the common mistakes businesses commit when working with videos and some tips on how to fix them.

1. Not focusing on a single message

One of the most common mistakes marketers do is to jam-pack as many messages as they can in a single video: talking about their new product, their company culture, their rewards program, and more. This often leads to a longer video that your customers will end up not watching till the end.

How to fix: Narrow down your focus. Create separate videos for each brand message you wish to market. Deliver a single message for each video so that your customers will know exactly what you want to say and what they are getting. It’s also essential to add a call to action at the end of your video to guide customers to the next steps (for example, visit your website, follow your social channels, etc.).

2. Not branding your video

Many times, marketers get so wrapped up in delivering their message that incorporating branding elements to the video is often overlooked. Your efforts would be futile if customers can recall the message in the video but can’t remember your company name.

How to fix: Brand recognition is best achieved by designing your video with your brand identity and theme in mind. This includes using your color palettes and fonts, placing your logo, and including your website URL and/or contact information especially at the beginning and end of your video.

3. Neglecting SEO

One of the reasons why brand videos don’t get the exposure they deserve is that marketers simply neglect SEO. Merely posting your videos on YouTube or other social platforms isn’t enough; you need to apply specific SEO techniques to optimize the online visibility of your videos and to rank better in search engine results.

How to fix: Start with your video title. Use relevant keyword phrases that your customers are more than likely to use when searching for your business. Next, include metadata such as the video description, meta tags, copyright information, and more. Additionally, if you’re hosting your video on your website, it’s a good idea to submit a video sitemap to search engines. For more information, you can refer to Google’s video best practices here.

4. Creating poor-quality videos

Another mistake that many businesses are guilty of is creating videos that are not on par with industry standards. Studies have shown that 62% of customers will have a negative image about your brand if you publish videos of poor quality—after all, your videos are a reflection of your brand in the eyes of customers.

How to fix: Invest in basic video equipment such as a DSLR, microphone, lighting, and video editing software. However, if resources do not permit or if you’re not confident with your video-making skills, it’s best to hire a professional. When hiring, do your due diligence and find an agency who truly understands your needs and have the professional experience and know-how.

In conclusion

When done properly, video marketing can be instrumental in growing your business. With that said, it’s important to carefully plan and execute your video marketing strategy to achieve the best results.

If you want to know more about video marketing, or if you need help with any of your video production and digital marketing needs, Ilfusion has the experience and resources to help you. Give us a call at 888-420-5115, or send us an email to [email protected].

Tags: , , , ,

Categorized in: , , , ,

Featured Articles

February 1, 2018 | By: Ilfusion Team

How To Start an SEO Campaign in 6 Steps

Starting a Search Engine Optimization (SEO) campaign can be tricky for any digital marketer. How do you begin? What is the most important element to implement? How do you know if it’s working? Don’t be overwhelmed, though. Starting an SEO... view more

September 26, 2017 | By: Ilfusion Team

5 Signs You Need to Hire a Marketing Agency

Marketing is a crucial part of your business strategy. It’s what keeps the gears turning and the driving force of your company’s sales. For small businesses, marketing is important in getting the word out there that your company exists and... view more

September 21, 2017 | By: Ilfusion Team

Key Advantages of Video Marketing for Your Growing Business

There has been a rise in the use of mobile devices to access the internet, and there are no signs of it slowing down anytime soon. In this era where most people thrive on living on the go, video marketing... view more

September 13, 2017 | By: Ilfusion Team

5 Things You Need to Know: Image Optimization for SEO

If you’re a company whose content strategy relies on images, or if your business blog is image-heavy, it’s high time for you to think about optimizing your images for SEO — if you haven’t done so already. While there isn’t... view more

August 2, 2017 | By: Ilfusion Team

Tips on How to Choose the Best Keywords for Your Website

When you have an SEO or PPC campaign, it all starts with one basic element: keyword research. Keywords are the driving force that enable web crawlers and indexers to find your page through the throngs of websites in the world-wide... view more

July 26, 2017 | By: Ilfusion Team

Top 3 Search Ranking Factors You Should Know About

Landing on the first page of Google’s search engine results is one of the ultimate marketing goals of many website owners. While Google is keeping mum on what exactly gets you to the top of their SERPs, there are factors... view more

June 28, 2017 | By: Ilfusion Team

The Importance of Social Media in SEO

Nowadays, social media has inarguably become an indispensable tool in any marketing strategy. SEO, of course, is also one of those tools that have evolved with the many trends and changes that has occurred through time. This leads marketers to... view more

April 27, 2017 | By: Ilfusion Team

5 Ways to Dominate Google’s Search Results in 2017

Here’s how to place your website at the top of search engine results. Creating a website that doesn’t rank well in Google’s search engine results page (SERP) doesn’t translate well to your overall business effort. In recent years, Google has... view more

July 2, 2015 | By: Ilfusion Team

Let’s talk about “The Fold”

We hear it a lot; client feedback that is focused on what content is and is not “above the fold”. To be perfectly honest, this old newspaper term can be a cause of frustration when it comes to good user... view more

June 3, 2015 | By: Ilfusion Team

The Turbit

This crazy ol’ world of ours is spinning faster and faster everyday. Not literally, as we would all be slung to our spacey-doom. I mean figuratively we are all moving more quickly and filling every moment with some bit of... view more

May 6, 2015 | By: Ilfusion Team

How Your Website Can Survive Mobilegeddon

Think your website is mobile friendly? Think again. Google’s new functionality changes have created a frantic need for websites to be optimized for mobile. Mobilegeddon is upon us, and your website could be at risk. See infographic below.

April 23, 2015 | By: Ilfusion Team

Website Cost: A Day at the Ballpark

A question that I get on a regular basis (read: every day) is, “How much will my new website cost?”. To which I typically say something like, “Well, that varies based on the amount of work that’s required to complete... view more

April 7, 2015 | By: Ilfusion Team

Are you a Webspammer?

SEO practices are very different today than how they were even just a few years ago. The number one key to ranking well in search engines today is to create unique quality content. First post it on your website or... view more

March 25, 2015 | By: Ilfusion Team

Social Media Happenings

Ilfusion loves to bring you news on the newest social media functions and trends. Recently, there have been three major happenings in the social media world. Meerkat, a new app that has risen to fame due to the 2015 music... view more

March 12, 2015 | By: Ilfusion Team

The Big Picture

Whether you’re laser-focused on a specific project, or taking a comprehensive approach to your marketing efforts, one aspect doesn’t change: always look at the big picture. Companies often shop at least a few agencies when they’re considering engagement with an... view more