April 25, 2018 | By:

5 Creative Content Ideas for Facebook Live for Businesses

Despite the recent backlash that Facebook is facing, it still remains among the best and most effective social media platforms for businesses. With over 2.2 billion active users every month, Facebook offers a broad avenue to reach a significant number of audiences, helping businesses to easily connect and engage with their customer base. Facebook, additionally, offers many useful tools and features that businesses can use for marketing, and one of its most popular features to date is Facebook Live.

For those who aren’t familiar, Facebook Live is the platform’s livestreaming tool wherein users can broadcast videos in real-time. Users have the option to allow audiences to view the video only during the broadcast time, or to share the live video on their Timeline for audiences to view later.

Benefits of Facebook Live for Businesses

There is a huge opportunity waiting for businesses when they choose to use Facebook Live as a part of their social media marketing strategy. The following statistics speak volumes of how much of a benefit Facebook Live can be for businesses:

  • High engagement rate – Users comment on Facebook Live videos ten times more than the rate of regular pre-recorded videos.
  • Preferred by audiences 80% of audiences would rather watch a live broadcast than read a blog.
  • Longer watch time – Facebook reported that the daily watch time for Facebook Live broadcasts have grown by more than four times in recent years.
  • Drives sales67% of audiences who have watched a livestreamed event purchased a ticket to a similar event the next time it occurred.
  • Appeals to a wide range of age groups63% of people ages 18 to 34 are regularly watching live videos.
Creative content ideas for Facebook Live

The key to having an effective content marketing strategy through Facebook Live is showcasing interesting and entertaining videos that have something of value to your target audience. In fact, studies show that compelling content is the most important motivator for live online viewing. Here are some creative content ideas that you can use for your business’ Facebook Live:

1. Livestream events

Make your audience feel more involved with your business by broadcasting events as they happen. This can be community events that are relevant to your business, a company-wide event, or even a conference that you’re attending. Make the broadcast even more interesting by highlighting important moments, such as when a key speaker is being introduced.

2. Exclusive talks or webinars

Share your knowledge to your audience by hosting exclusive talks or webinars through Facebook Live. Webinars are also used as an effective strategy to generate leads and sales. You can choose to host the live webinar through a Facebook group where interested participants are required to pay to be able to join, or you can opt to broadcast it to the public. You can also make the webinar appear to be more professionally made by using free live broadcasting tools like Slant to enable multi-camera feeds, on-screen motion graphics, and more.

3. Q&A sessions

Get instant feedback from your audience by having live question and answer sessions. Q&A sessions are a great way to initiate conversation and drive engagement with your business. Before starting a live Q&A, let your audience know through your Facebook Page what time the session will start. Encourage your audience to ask pertinent questions about your business, products, and services. This way, you can also learn about your customers’ comments and complaints about your business, if any. Live Q&A sessions are effective ways to boost customer satisfaction, as these allow for immediate resolutions to their concerns.

4. Exclusive product launching/unboxing

Create hype and excitement by letting your audience know that you’re unveiling a new product via Facebook Live. Offering exclusive content, such as a product launch or unboxing through live videos, is one good way to boost loyalty to your business. You can also use this tactic to drive sales by offering viewers-only discounts. This can be done by including a unique coupon code during the live broadcast.

5. Behind-the-scenes content

Another good way to create a deeper connection with your audience is showing behind-the-scenes content through your live videos. This type of content, in fact, is preferred by 87% of audiences. This is the time to be more candid; show your audience the people behind the business such as a normal day at the office, and make them feel that you’re not merely a faceless brand. It’s also worth considering showing your audience snippets of how your products are made. An important note, however, is that you should only show content that you’re comfortable sharing with your audience and with competitors.

Video content is truly dominating the Internet, especially now that social media giants like Facebook, Instagram, and Twitter are offering livestreaming features. While content is an extremely important factor for a successful video content marketing strategy, video quality is equally crucial. It’s worth investing in proper video production equipment to make your live videos more appealing, such as a DSLR camera, microphone, and tripod. You can also opt to seek help from professional videographers if your budget permits.

Ilfusion has considerable experience in video production, including live videos. If you’re interested to have us help you with your video content marketing efforts, give us a call at 888-420-5115, or send us an email at creative@ilfusion.com.

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